We exist to help elective surgeons increase patient volume, grow revenue, and build the practice of their dreams.
What Makes a Practice Website Effective?
You’d be hard-pressed to find an ophthalmologist in 2018 who doesn’t have a website. However, upon further inspection, you might suspect that many in the medical community don’t care about their website or online reputation: their website isn’t responsive, pages are out of date, it’s hard to navigate…the problems can
How (and Why) to Keep Your Practice Website Updated
The age of your website might seem like nothing more than a random number. However, it has quite a bit of relevance when it comes to your success in areas such as SEO. If you‘re running a website for your ophthalmic practice, you will want to make sure that it’s informative
Ophthalmology Digital Marketing Trends Forecast for 2018
If you want to attract more patients to your ophthalmic practice, you have to know which methods of marketing will give you the best return on investment. This isn’t just about doing what’s cool or trendy in marketing right now – it’s about choosing the right mix of messages, tools,
5 Tips to Optimize Landing Page Videos and Make Patients Convert
If you want your practice to stand apart from every other practice in your market, chances are you should be using video. The stats surrounding video are powerful: marketers who use video grow revenue 49% faster than non-video users, and 51% of marketing professionals worldwide name video as the type
Is Your Practice Ready for Google’s Page Speed Update?
Last week, Google announced a major change to their search engine ranking algorithm that will penalize those website that load most slowly by moving them down in search results. While it has long been suspected that Google favors websites that load quickly, this is the first public announcement that the
8 Essentials for a Great LASIK Website that Converts Leads to Patients
You can have the most beautiful website in the world, but it it’s not converting visitors into patients, it’s a complete waste. If you want to increase the number of LASIK patients that are coming to your practice, you need the right tools to help those leads convert. When a
Facebook’s News Feed is Changing. What Does it Mean for Your Practice?
Earlier this week, Facebook announced a set of changes to its News Feed that would increasingly prioritize content shared by family and friends and show users less content from brands and news organizations. It’s largely a response to allegations of Russian influence in the 2016 election, as well as implications
How to Use SEO to Attract More Patients to Your Practice
If you’re interested in attracting more patients to your ophthalmic practice, then you need to have the right marketing tools in your arsenal. This includes content marketing, social media, PR, and of course, SEO. SEO is always changing – it’s estimated that Google makes between 500-600 changes to their algorithm
How to Reach an Aging Cataract Population
For any marketing manager to be able to effectively promote their practice’s services, they must first start with the target demographic they are trying to sell to: where do they spend their time? What sorts of advertisements do they respond to? What techniques and strategies can be used to attract
Here’s Why You Should Outsource Your Content Marketing
When it comes to marketing your ophthalmic practice, content marketing is king. Content marketing is the process of sharing content such as blog posts, informational videos, photos, infographics, and more to your audience for the purpose of generating leads and attracting new patients to your practice. But if you’re just
