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News, Updates, and Education on how to make the most out of your practice's online presence
Episode 18: Common Google Ads Mistakes, Part 1: How to Use Keywords in Google Ads
Podcast

Episode 18: Common Google Ads Mistakes, Part 1: How to Use Keywords in Google Ads

Too many medical practices make mistakes in Google Ads that lead to wasted ad spend and ineffective campaigns. Today, we’ll explore how to use keywords in Google Ads appropriately to maximize your effectiveness.

Episode 18: Common Google Ads Mistakes, Part 1: How to Use Keywords in Google Ads
Podcast

Episode 17: A Conversation about Healthcare SEO with Matthew Woodward

This week, we sit down to talk about Search Engine Optimization and how healthcare professionals can use SEO to their advantage with world-renowned SEO expert Matthew Woodward. Matthew’s twenty-plus years of experience with SEO has given him some great insights into the SEO industry. Enjoy our conversation!

Episode 18: Common Google Ads Mistakes, Part 1: How to Use Keywords in Google Ads
Podcast

Episode 16: How to Use Remarketing with Display Ads on Google

Not every patient will convert the very first time they click on your ad. That’s why you need to make the most of every opportunity to connect and engage with your website visitors. In this week’s episode, we’ll teach you how to use remarketing and display ads to re-engage with prospective patients until they convert.

Episode 18: Common Google Ads Mistakes, Part 1: How to Use Keywords in Google Ads
Medical Search Engine Optimization

A Google Update is Coming to Better Understand Speech. Here Are 3 Ways it Affects Your Practice

A Google update is coming that will affect up to 10% of searches in the United States. Here are 3 ways it affects your practice.

Episode 18: Common Google Ads Mistakes, Part 1: How to Use Keywords in Google Ads
Podcast

Episode 15: Optimize Google Ads Campaigns to Outrank Your Competitors

If you want to stay ahead of the competition, you need to know how to optimize Google Ads campaigns to be more attractive to patients than your competitors.

Episode 18: Common Google Ads Mistakes, Part 1: How to Use Keywords in Google Ads
Podcast

Episode 14: Should I Bid on My Own Name in Google Ads?

As we’ve seen, PPC advertising on platforms like Google Ads can be an incredibly effective way to grow your business. But for practices getting started, there’s one question that looms larger than all the rest: how much should my practice spend on Google Ads?

Episode 18: Common Google Ads Mistakes, Part 1: How to Use Keywords in Google Ads
Podcast

Episode 13: How Much Should My Practice Spend on Google Ads?

As we’ve seen, PPC advertising on platforms like Google Ads can be an incredibly effective way to grow your business. But for practices getting started, there’s one question that looms larger than all the rest: how much should my practice spend on Google Ads?

Episode 18: Common Google Ads Mistakes, Part 1: How to Use Keywords in Google Ads
Podcast

Episode 12: SEO vs. Google Ads – Which is Better?

SEO can be a great way to get more patients online, but it can take time to see results. But what about when you need to build your patient pipeline right away? Google Ads might just be the answer to grow your practice fast.

Episode 18: Common Google Ads Mistakes, Part 1: How to Use Keywords in Google Ads
Medical Search Engine Optimization

Is SEO Important for Doctors? Study Finds Organic Makes Up 53% of All Traffic

We hear it from clients all the time: is SEO important for doctors? How should physicians in private practice utilize a smart SEO strategy to bring new patients into their practice and grow revenue?

Episode 18: Common Google Ads Mistakes, Part 1: How to Use Keywords in Google Ads
Podcast

Episode 11: What Happens When Google’s Algorithm Affects My Practice?

What should you do when an update to Google’s algorithm affects your practice, traffic, and your patient pipeline? How can your practice recover from a Google update?

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