Smart Investments in Patient Experience

Smart Investments in Patient Experience

If you’ve been in the ophthalmic world for long, there’s one buzz word that you hear all the time: patient experience. From ophthalmic conferences to internal practice management meetings, patient experience and patient satisfaction is the name of the game. While surgical outcomes are obviously important, there’s no ignoring the overall experience a patient has at your practice. Put simply, if you don’t nail patient experience, your practice won’t thrive. 

8 Common Mistakes Medical Directors Make with their Practice Websites

8 Common Mistakes Medical Directors Make with their Practice Websites

Like it or not, your website is the first interaction that many of your patients will have with your ophthalmic practice. There’s no denying it – research suggests that 61% of patients go online to do their research before coming in for a visit.

However, it’s unlikely that you studied website design in medical school, and if you’re trying to do it yourself, chances are you’re struggling to keep your head above water. Even if you have someone on your team managing your ophthalmic practice website, they most likely have other projects on their plate as well, and so your website may fall to the back burner. 

If you're worried that your ophthalmic practice website might not be measuring up, check out these 8 signs your ophthalmic practice needs help with web design.

8 Tips to Improve Your Ophthalmic Practice Marketing

8 Tips to Improve Your Ophthalmic Practice Marketing

The key to sustained growth for your ophthalmic practice is an organized, multi-faceted marketing strategy. Ideally, you need to craft efficient marketing campaigns that not only showcase your services and capabilities, but also illustrate your commitment to providing the highest quality of care to your patients.

Developing a comprehensive marketing plan like this may seem like an intimidating undertaking for some ophthalmologists or practice administrators, especially those who lack experience, are busy overseeing a new practice, or do not have a dedicated marketing person on hand. This article outlines a few of our favorite tips to help streamline and improve marketing for your ophthalmic practice.

Marketing Psychology: 5 Revealing Principles of Human Behavior

Marketing Psychology: 5 Revealing Principles of Human Behavior

One big key to becoming a better marketer is to know why people behave the way they do. Why do we buy certain items? Why are we so strongly influenced by what others are purchasing and talking about? What’s really going on behind the scenes?

If you want to “sell” your services to your patients in a more effective way, it’s helpful to know how people’s minds operate, what makes us “tick.” Why can’t we resist the clearance rack? Why did we set foot in the grocery store with only a few items on our list, yet we come home with six bags full of food?

In this article, we’re going to explore some of the psychological factors that influence our purchasing decisions so you can understand how to make more people say “yes” to your ophthalmic practice and everything it has to offer.

Unraveling the Mysteries of SEO

Unraveling the Mysteries of SEO

If you have a website, you have undoubtedly been introduced to three magic letters: SEO, short for search engine optimization.

Understanding and harnessing the power of SEO is like the modern-day Holy Grail of the web: It is elusive, and few people are on the right track. If you have spent any time on the internet, you have likely heard many different opinions and even more so-called best practices on how to use SEO, many of which are conflicting.

This article unravels some of the mysteries surrounding SEO by shedding light on what it is, what it is not, and how it can best be used to improve the visibility of a practice’s website.

4 Ways Practice Administrators Can Simplify the Website Design Process

4 Ways Practice Administrators Can Simplify the Website Design Process

When you’re a practice administrator or a dedicated marketing manager, you may feel as though you're standing between your ophthalmologist or medical director and the design agency tasked with re-designing your ophthalmic practice website.

It’s easy to feel like you’re being pulled in two different directions: you’re trying to convey the vision of the practice to the design agency, while on the other hand, you want to give the agency what they need to finish their work. It can be stressful!

If you‘re a practice administrator or marketing manager, there are several ways you can simplify the website design process for both yourself and the people you're working with.