4 Ways Practice Administrators Can Simplify the Website Design Process

4 Ways Practice Administrators Can Simplify the Website Design Process

When you’re a practice administrator or a dedicated marketing manager, you may feel as though you're standing between your ophthalmologist or medical director and the design agency tasked with re-designing your ophthalmic practice website.

It’s easy to feel like you’re being pulled in two different directions: you’re trying to convey the vision of the practice to the design agency, while on the other hand, you want to give the agency what they need to finish their work. It can be stressful!

If you‘re a practice administrator or marketing manager, there are several ways you can simplify the website design process for both yourself and the people you're working with.

Marketing Done Right: A Microphone, Not a Megaphone

Marketing Done Right: A Microphone, Not a Megaphone

Ah, marketing: one of the most misunderstood words in the English language. When uttered, it may evoke mental images of used car salesmen, flashy neon lights on the Vegas Strip, or even commercials featuring talkative camels.

But true marketing is so much more than that. Marketing, if done correctly, is a powerful force that can help organizations engage with their customers...

The Power of Designing a Patient-Centered Practice

The Power of Designing a Patient-Centered Practice

When we think of the word design, many people think of architecture, graphic design, or the consumer products we use every day.

But whether we realize it or not, design is all around us. Nearly everything you come into contact with—from the newspaper you read in the morning with your cup of coffee to the coffee cup itself to the Keurig machine you used to prepare it—has all been designed.

It’s Time to Rethink Your Brand Strategy

It’s Time to Rethink Your Brand Strategy

Everywhere we go, we’re inundated by brands. With the rise of brands on social media, the prevalence of advertising, and the use of ads to monetize everything we see online, traditional marketing is nearly impossible to escape.

In an age where 89% of patients research their physicians online before scheduling an appointment or coming in for a visit, physicians need to take a hard strategic look at their brand and think about how they can stand out from the crowd. It’s time to re-think brand strategy.

The Designer Matters: A Guide to Choosing the Best Web Design Agency for Your Practice

The Designer Matters: A Guide to Choosing the Best Web Design Agency for Your Practice

When it comes to designing your ophthalmic practice website, you have a ton of options. Some people choose to design their website themselves, but for many, the complexity of designing the site and learning the technology required to make the website actually work is too much – they’d rather hire someone with design expertise to do it for them.

If that’s you, don’t worry – you’re not alone.

7 Signs It's Time for a New Practice Website

7 Signs It's Time for a New Practice Website

So, you’ve had an ophthalmic practice website for a few years, and for the longest time, it’s served your needs. But as technology (and the industry itself) keeps changing, you’re concerned that your practice website might not be up to the task anymore.

You think your website is find, but how can you know for sure? When is it time to invest in a new practice website? And what should you expect when you do so?