The Power of Designing a Patient-Centered Practice

The Power of Designing a Patient-Centered Practice

When we think of the word design, many people think of architecture, graphic design, or the consumer products we use every day.

But whether we realize it or not, design is all around us. Nearly everything you come into contact with—from the newspaper you read in the morning with your cup of coffee to the coffee cup itself to the Keurig machine you used to prepare it—has all been designed.

It’s Time to Rethink Your Brand Strategy

It’s Time to Rethink Your Brand Strategy

Everywhere we go, we’re inundated by brands. With the rise of brands on social media, the prevalence of advertising, and the use of ads to monetize everything we see online, traditional marketing is nearly impossible to escape.

It’s estimated that 2.5 exabytes of information are created online every day (that’s the size of 250,000 Libraries of Congress). And because we’re attached to our smartphones at the hip, even our living rooms are becoming more like Times Square.

In an age where 89% of patients research their physicians online before scheduling an appointment or coming in for a visit, physicians need to take a hard strategic look at their brand and think about how they can stand out from the crowd. It’s time to re-think brand strategy.

But what’s the right approach to take? First, let’s look at some misconceptions about branding.

The Designer Matters: A Guide to Choosing the Best Web Design Agency for Your Practice

The Designer Matters: A Guide to Choosing the Best Web Design Agency for Your Practice

When it comes to designing your ophthalmic practice website, you have a ton of options. Some people choose to design their website themselves, but for many, the complexity of designing the site and learning the technology required to make the website actually work is too much – they’d rather hire someone with design expertise to do it for them.

If that’s you, don’t worry – you’re not alone.

7 Signs It's Time for a New Practice Website

7 Signs It's Time for a New Practice Website

So, you’ve had an ophthalmic practice website for a few years, and for the longest time, it’s served your needs. But as technology (and the industry itself) keeps changing, you’re concerned that your practice website might not be up to the task anymore.

You think your website is find, but how can you know for sure? When is it time to invest in a new practice website? And what should you expect when you do so? 

6 Actionable SEO Tactics for Ophthalmologists and Practice Administrators

6 Actionable SEO Tactics for Ophthalmologists and Practice Administrators

Put simply, Search Engine Optimization (SEO) is the process of optimizing your website to be found in the search engines for relevant keyword searches. It’s not the mysterious black box many think it is – it’s really just following a set of guidelines so that search engines (and real people) can easily find your website and other relevant information when they perform a search online.

The Psychology of Why We Share Things Online

The Psychology of Why We Share Things Online

The Internet is inherently social – from Facebook posts and Tweetstorms to viral YouTube videos and those articles your mom keeps emailing you, we all love sharing.

But why do we share the content we discover, read, and watch online? What compels us to click that share button and spam all of our friends and co-workers with what we just found?