Everywhere we go, we’re inundated by brands. With the rise of brands on social media, the prevalence of advertising, and the use of ads to monetize everything we see online, traditional marketing is nearly impossible to escape.
It’s estimated that 2.5 exabytes of information are created online every day (that’s the size of 250,000 Libraries of Congress). And because we’re attached to our smartphones at the hip, even our living rooms are becoming more like Times Square.
In an age where 89% of patients research their physicians online before scheduling an appointment or coming in for a visit, physicians need to take a hard strategic look at their brand and think about how they can stand out from the crowd. It’s time to re-think brand strategy.
But what’s the right approach to take? First, let’s look at some misconceptions about branding.