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News, Updates, and Education on how to make the most out of your practice's online presence
SEO Website Design

Unearthing the Mystery of Search Engine Optimization

If you have a website, you’ve undoubtedly heard those 3 magic letters a million times: SEO. Search Engine Optimization. Understanding…

Marketing

Top 7 Marketing Tips for Your Ophthalmic Practice

Most ophthalmologists and practice managers view marketing solely as advertising to attract new patients to your practice. A better definition…

Marketing Patient Experience

Ethical Marketing and Advertising in Ophthalmology

Competition is on the rise in healthcare. Especially as reimbursements decrease for many ophthalmic procedures, more ophthalmologists are turning to…

Marketing Patient Experience

Why all ophthalmic practices should be more like Tesla

A Look at a High-Touch, Relational Approach to Patient Experience In our last post, we looked at the value of…

SEO Website Design

A Visual History of Google’s Algorithm Updates [Infographic]

In the late 1990s and early 200s, Google wasn’t nearly as smart or sophisticated as it is today. Back then,…

Marketing Patient Experience

How to Use Psychological Priming to Gain More Satisfied Patients

Your practice is built around your patients. If you want your practice to grow in stature and reputation, you have…

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