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Tag: Medical Practice Marketing

Here’s Why You Should Outsource Your Content Marketing

When it comes to marketing your ophthalmic practice, content marketing is king. Content marketing is the process of sharing content such as blog posts, informational videos, photos, infographics, and more to your audience for the purpose of generating leads and attracting new patients to your practice. But if you’re just

Smart Investments in Patient Experience

If you’ve been in the ophthalmic world for long, there’s one buzz word that you hear all the time: patient experience. From ophthalmic conferences to internal practice management meetings, patient experience and patient satisfaction is the name of the game. While surgical outcomes are obviously important, there’s no ignoring the overall

8 Tips to Improve Your Ophthalmic Practice Marketing

To improveshowcase your services and capabilities, but also illustrate your commitment to providing the highest quality of care to your patients. Developing a comprehensive marketing plan like this may seem like an intimidating undertaking for some ophthalmologists or practice administrators, especially those who lack experience, are busy overseeing a new

Unraveling the Mysteries of SEO

If you have a website, you have undoubtedly been introduced to three magic letters: SEO, short for search engine optimization. Understanding and harnessing the power of SEO is like the modern-day Holy Grail of the web: It is elusive, and few people are on the right track. If you have

Healthcare Marketing Done Right: A Microphone, Not a Megaphone

This is the third of a five-part series, originally published on MillennialEYE. Ah, marketing: one of the most misunderstood words in the English language. When uttered, it may evoke mental images of used car salesmen, flashy neon lights on the Vegas Strip, or even commercials featuring talkative camels. But true marketing is so

The Power of Designing a Patient-Centered Practice

This is the second of a five-part series, originally published on MillennialEYE. What is Design? When we think of the word design, many people think of architecture, graphic design, or the consumer products we use every day. But whether we realize it or not, design is all around us. Nearly everything

It’s Time to Rethink Your Healthcare Brand Strategy

This is the first of a five-part series, originally published on MillennialEYE. Everywhere we go, we’re inundated by brands. With the rise of brands on social media, the prevalence of advertising, and the use of ads to monetize everything we see online, traditional marketing is nearly impossible to escape. It’s estimated

The Psychology of Why We Share Things Online

The Internet is inherently social – from Facebook posts and Tweetstorms to viral YouTube videos and those articles your mom keeps emailing you, we all love sharing. But why do we share the content we discover, read, and watch online? What compels us to click that share button and spam

4 Strategies to Attract New Patients with Social Media

The first thing ophthalmologists need to know about social media is that it’s not just social.  The fact is that the majority of users on Facebook, LinkedIn and Twitter go to those sites to find information about businesses and the products and services they offer. For example, 73% of the