We exist to help elective surgeons increase patient volume, grow revenue, and build the practice of their dreams.
Smart Investments in Patient Experience
If you’ve been in the ophthalmic world for long, there’s one buzz word that you hear all the time: patient experience. From ophthalmic conferences to internal practice management meetings, patient experience and patient satisfaction is the name of the game. While surgical outcomes are obviously important, there’s no ignoring the overall
8 Tips to Improve Your Ophthalmic Practice Marketing
To improveshowcase your services and capabilities, but also illustrate your commitment to providing the highest quality of care to your patients. Developing a comprehensive marketing plan like this may seem like an intimidating undertaking for some ophthalmologists or practice administrators, especially those who lack experience, are busy overseeing a new
Unraveling the Mysteries of SEO
If you have a website, you have undoubtedly been introduced to three magic letters: SEO, short for search engine optimization. Understanding and harnessing the power of SEO is like the modern-day Holy Grail of the web: It is elusive, and few people are on the right track. If you have
Healthcare Marketing Done Right: A Microphone, Not a Megaphone
This is the third of a five-part series, originally published on MillennialEYE. Ah, marketing: one of the most misunderstood words in the English language. When uttered, it may evoke mental images of used car salesmen, flashy neon lights on the Vegas Strip, or even commercials featuring talkative camels. But true marketing is so
The Power of Designing a Patient-Centered Practice
This is the second of a five-part series, originally published on MillennialEYE. What is Design? When we think of the word design, many people think of architecture, graphic design, or the consumer products we use every day. But whether we realize it or not, design is all around us. Nearly everything
It’s Time to Rethink Your Healthcare Brand Strategy
This is the first of a five-part series, originally published on MillennialEYE. Everywhere we go, we’re inundated by brands. With the rise of brands on social media, the prevalence of advertising, and the use of ads to monetize everything we see online, traditional marketing is nearly impossible to escape. It’s estimated
5 Reasons Your Opthalmology Practice Needs a Really Great Website
Now more than ever, patients utilize the Internet to find their next practice, research their potential choices by reading reviews and a whole host of other activities. It’s estimated that more than 89% of patients will begin their search for a surgeon online. At the end of the day, a
The Psychology of Why We Share Things Online
The Internet is inherently social – from Facebook posts and Tweetstorms to viral YouTube videos and those articles your mom keeps emailing you, we all love sharing. But why do we share the content we discover, read, and watch online? What compels us to click that share button and spam
4 Strategies to Attract New Patients with Social Media
The first thing ophthalmologists need to know about social media is that it’s not just social. The fact is that the majority of users on Facebook, LinkedIn and Twitter go to those sites to find information about businesses and the products and services they offer. For example, 73% of the
How NOT to do Ophthalmic Practice Marketing
I got an email today advertising “LASIK SPECIAL – ACT NOW!” My spam filters usually catch these overt advertisements before they get through to my inbox, and the ones that do get deleted immediately. I’m highly myopic, so I could probably benefit from LASIK…but I don’t want to learn more