We help physicians increase patient volume, grow revenue, and build the practice of their dreams.
How do you increase patient volume in a small practice?
If there’s one element that’s vital to every healthcare practice, it’s patient volume. New patients are the lifeblood of nearly every healthcare practice. Without a healthy pipeline of patient leads coming through your doors each month, it’s hard – if not impossible – to hit your revenue targets, employ staff,
From Bad LASIK Candidate to Brand Evangelist: A Patient’s Perspective
This post was originally published in MillennialEYE. I’ve been living with the inconvenience of glasses and contacts for the past 20 years. I had thought about getting LASIK for a long time, but, for one reason or another, I had never pulled the trigger. (Ironic, considering that I help refractive
Medical Practice Marketing: What No One Is Talking About
Introduction According to a recent survey by the American Academy of Otolaryngology, the average medical practice spends 15% of its annual revenue on advertising and marketing. That’s more than twice what many other small businesses spend. It’s understandable that doctors feel pressure to invest significant resources in their marketing. But
The Flywheel Effect: How to Leverage Marketing to Improve Practice Growth
Warren Buffett’s career had humble beginnings. At the age of 7, the greatest investor of all time had two income streams: a humble paper route and re-selling Coke bottles for a few cents apiece. By the age of 11, he had scraped together enough money together to buy a modest
Why All New Doctors Should Advertise Online
Starting a new medical practice is hard. There are many things to consider: staffing. Office space. Getting business documents in order. But the most important concern for new practices? A steady, consistent flow of new patients. If you’re starting your medical practice from square 1, you need patients – and
Self-Serving Social Media in Healthcare – Why Doctors Should Focus on the Patient
There’s no doubt that social media is important for healthcare providers. But oftentimes, doctors get social media all wrong. More and more doctors are turning to Instagram, Facebook, and Twitter accounts to share their thoughts on healthcare policy, patient care, or to advertise their medical services. The problem is that
How to Market Your Telehealth Services
If there’s one thing that the Covid-19 pandemic taught the medical industry, it’s that telehealth is here to stay. Telehealth has exploded over the past year. What was once a necessity for doctors and patients to stay connected during the pandemic has become something patients desire and actively seek out.
How to Conduct a Healthcare SEO Audit: Useful Steps for Doctors
Google is the #1 driver of patient acquisition for many healthcare practices, so you can’t afford to not rank well. Search engine optimization audits are an important step for anyone looking to improve their SEO rankings. This is especially true in healthcare because Google holds doctors to higher standards with
What is Conversion Rate Optimization?
Do you want to attract more patients to your practice? If so, conversion rate optimization is a must. In this article, we’ll explore what conversion rate optimization is and teach you how to use it to make your marketing easier and grow your practice. What is Conversion Rate Optimization? Conversion
5 Must-Follow Guidelines for Healthcare Content Marketing
Healthcare content marketing is a vital part of any healthcare business. Doctors can’t wait until they have patients flooding their office with questions and concerns that could be addressed by the right articles, videos, or blog posts. Healthcare professionals need to spend time on creating quality content for their website