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Tag: Medical Practice Marketing

How do you increase patient volume in a small practice?

If there’s one element that’s vital to every healthcare practice, it’s patient volume. New patients are the lifeblood of nearly every healthcare practice. Without a healthy pipeline of patient leads coming through your doors each month, it’s hard – if not impossible – to hit your revenue targets, employ staff,

Medical Practice Marketing: What No One Is Talking About

Introduction According to a recent survey by the American Academy of Otolaryngology, the average medical practice spends 15% of its annual revenue on advertising and marketing. That’s more than twice what many other small businesses spend. It’s understandable that doctors feel pressure to invest significant resources in their marketing. But

Why All New Doctors Should Advertise Online

Starting a new medical practice is hard. There are many things to consider: staffing. Office space. Getting business documents in order. But the most important concern for new practices? A steady, consistent flow of new patients. If you’re starting your medical practice from square 1, you need patients – and

How to Market Your Telehealth Services

If there’s one thing that the Covid-19 pandemic taught the medical industry, it’s that telehealth is here to stay. Telehealth has exploded over the past year. What was once a necessity for doctors and patients to stay connected during the pandemic has become something patients desire and actively seek out.

How to Conduct a Healthcare SEO Audit: Useful Steps for Doctors

Google is the #1 driver of patient acquisition for many healthcare practices, so you can’t afford to not rank well. Search engine optimization audits are an important step for anyone looking to improve their SEO rankings. This is especially true in healthcare because Google holds doctors to higher standards with

What is Conversion Rate Optimization?

Do you want to attract more patients to your practice? If so, conversion rate optimization is a must. In this article, we’ll explore what conversion rate optimization is and teach you how to use it to make your marketing easier and grow your practice. What is Conversion Rate Optimization? Conversion

5 Must-Follow Guidelines for Healthcare Content Marketing

Healthcare content marketing is a vital part of any healthcare business. Doctors can’t wait until they have patients flooding their office with questions and concerns that could be addressed by the right articles, videos, or blog posts. Healthcare professionals need to spend time on creating quality content for their website

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