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Tag: Medical Website Design

5 Tips to Optimize Landing Page Videos and Make Patients Convert

If you want your practice to stand apart from every other practice in your market, chances are you should be using video. The stats surrounding video are powerful: marketers who use video grow revenue 49% faster than non-video users, and 51% of marketing professionals worldwide name video as the type

Is Your Practice Ready for Google’s Page Speed Update?

Last week, Google announced a major change to their search engine ranking algorithm that will penalize those website that load most slowly by moving them down in search results. While it has long been suspected that Google favors websites that load quickly, this is the first public announcement that the

Are your website’s images hurting you?

We’ve all heard it said that an image is worth a thousand words. It’s an old phrase, but it’s never been more relevant than with today’s websites and search engine optimization techniques. As an ophthalmology practice, you need to make sure that prospective patients visiting your website have a pleasant

How to Build a Website for Practice Growth

If you’re planning to build a new website (or redesign an existing one) for your oph- thalmology practice, you need to begin by understanding a somewhat inconvenient truth: most websites don’t work. That’s the assertion of Hubspot (the inbound marketing software giant) in their article “10 Deadly Reasons Most Websites

4 Ways Practice Administrators Can Simplify the Website Design Process

When you’re a practice administrator or a dedicated marketing manager, you may feel as though you’re standing between your ophthalmologist or medical director and the design agency tasked with re-designing your ophthalmic practice website. It’s easy to feel like you’re being pulled in two different directions: you’re trying to convey

7 Signs It’s Time for a New Practice Website

So, you’ve had an ophthalmic practice website for a few years, and for the longest time, it’s served your needs. But as technology (and the industry itself) keeps changing, you’re concerned that your practice website might not be up to the task anymore. You think your website is find, but

15 Surprising Statistics about the Internet in 2017

The Internet is a fascinating place: fast-paced, always changing, and always throwing more than one surprise our way. Here are some of the most interesting (and surprising) stats about the Internet and how people are using it in 2017: 1. 17% of all websites use Responsive Web Design, 21% use