We help physicians increase patient volume, grow revenue, and build the practice of their dreams.
Why the Most Beautiful Medical Practice Website Can Still Fail
If you’ve ever watched a show like Grey’s Anatomy, you’ve probably seen it before: an otherwise healthy person goes in for a checkup and is diagnosed with a rare, debilitating disease. The patient is shocked: they look healthy on the outside! But after some blood work and diagnostic tests, the
The Designer Matters: A Guide to Choosing the Best Web Design Agency for Your Practice
Every medical practice needs an online presence – and for most practices, that means hiring an agency to design and develop their website. Healthcare practices have unique needs when it comes to websites, so it is important to find the right web design agency for your specific needs. In this
Google Page Experience Update: Why it Matters for Healthcare Providers
Last year, Google announced their “Core Web Vitals” algorithm update, which is designed to elevate websites that deliver an exceptional user experience. The algorithm update was originally scheduled to release in May of 2020. In light of the pandemic and the challenges many businesses have faced, Google delayed the release
The Impacts of Google’s Mobile-First Indexing for Doctors: What You Need to Know
Mobile-first indexing for doctors is a big deal. But what does it mean? Why should you care? In this blog post, we will answer these questions and more. You’ll learn about the impacts of Google’s mobile-first indexing, what it means for your website, and how to make the most of
3 Must-Haves for a HIPAA-Compliant Website
Hello everybody, and welcome to the Medical Marketing Podcast from Messenger – the show where we give you actionable tips and insights to help improve your practice marketing, grow revenue, and take patient experience to the next level. I’m your host, Crawford Ifland, and today we’re going to be talking
How to Know When it’s Time to Redesign Your Practice Website
Every patient you interact with will probably visit your practice website at some point. But how can you know when it’s time to redesign your practice website?
Unearthing the Mystery of Search Engine Optimization
If you have a website, you’ve undoubtedly heard those 3 magic letters a million times: SEO. Search Engine Optimization. Understanding (and utilizing) the power of SEO is like the modern-day Holy Grail of the web. But so many people don’t understand it, and if you’ve spent any time on the
A Visual History of Google’s Algorithm Updates [Infographic]
In the late 1990s and early 200s, Google wasn’t nearly as smart or sophisticated as it is today. Back then, having good SEO meant stuffing as many keywords into your website as possible, and getting as many inbound links as you could. The game was easy. However, for those early
What Makes a Practice Website Effective?
You’d be hard-pressed to find an ophthalmologist in 2018 who doesn’t have a website. However, upon further inspection, you might suspect that many in the medical community don’t care about their website or online reputation: their website isn’t responsive, pages are out of date, it’s hard to navigate…the problems can
How (and Why) to Keep Your Practice Website Updated
The age of your website might seem like nothing more than a random number. However, it has quite a bit of relevance when it comes to your success in areas such as SEO. If you‘re running a website for your ophthalmic practice, you will want to make sure that it’s informative