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Tag: Medical Website Design

Why the Most Beautiful Medical Practice Website Can Still Fail

If you’ve ever watched a show like Grey’s Anatomy, you’ve probably seen it before: an otherwise healthy person goes in for a checkup and is diagnosed with a rare, debilitating disease. The patient is shocked: they look healthy on the outside! But after some blood work and diagnostic tests, the

Google Page Experience Update: Why it Matters for Healthcare Providers

Last year, Google announced their “Core Web Vitals” algorithm update, which is designed to elevate websites that deliver an exceptional user experience. The algorithm update was originally scheduled to release in May of 2020. In light of the pandemic and the challenges many businesses have faced, Google delayed the release

3 Must-Haves for a HIPAA-Compliant Website

Hello everybody, and welcome to the Medical Marketing Podcast from Messenger – the show where we give you actionable tips and insights to help improve your practice marketing, grow revenue, and take patient experience to the next level. I’m your host, Crawford Ifland, and today we’re going to be talking

Unearthing the Mystery of Search Engine Optimization

If you have a website, you’ve undoubtedly heard those 3 magic letters a million times: SEO. Search Engine Optimization. Understanding (and utilizing) the power of SEO is like the modern-day Holy Grail of the web. But so many people don’t understand it, and if you’ve spent any time on the

What Makes a Practice Website Effective?

You’d be hard-pressed to find an ophthalmologist in 2018 who doesn’t have a website. However, upon further inspection, you might suspect that many in the medical community don’t care about their website or online reputation: their website isn’t responsive, pages are out of date, it’s hard to navigate…the problems can

How (and Why) to Keep Your Practice Website Updated

The age of your website might seem like nothing more than a random number. However, it has quite a bit of relevance when it comes to your success in areas such as SEO. If you‘re running a website for your ophthalmic practice, you will want to make sure that it’s informative