
We exist to help elective surgeons increase patient volume, grow revenue, and build the practice of their dreams.
In this article, we’ll explore the biggest healthcare marketing trends of 2020 and show you how to leverage tactics that can help grow your practice.
Where should you spend your advertising dollars for maximum impact? In this episode, we’ll settle the Google Ads vs. Facebook Ads debate for doctors once and for all.
Want to grow your practice with medical PPC campaigns? You need this guide! Inside you’ll find 5 tips that doctors can use to attract more patients to their practices.
As healthcare marketers search for more unique ways to get their patients’ attention, one tactic that has become increasingly popular is healthcare video marketing.
Healthcare is a dynamic, fast-moving industry – and so is healthcare marketing. If you want to stay ahead of the curve and attract more patients this year, here are several healthcare marketing trends and ideas to market your private practice in 2020 and beyond.
Most ophthalmologists and practice managers view marketing solely as advertising to attract new patients to your practice. A better definition of marketing, however, is any activity that moves your practice in a desired direction. A desired direction may include increasing revenue, attracting new patients, expanding your presence in your market,
Competition is on the rise in healthcare. Especially as reimbursements decrease for many ophthalmic procedures, more ophthalmologists are turning to marketing to attract more patients, increase revenue, and stay competitive. Many ophthalmologists rely on marketing agencies rather than performing marketing activities in-house, and it’s all to easy for physicians to
A Look at a High-Touch, Relational Approach to Patient Experience In our last post, we looked at the value of using a psychological concept called priming to attract and retain more satisfied patients at your ophthalmic practice. While priming and other psychological tactics are powerful, they can’t stand on their
Your practice is built around your patients. If you want your practice to grow in stature and reputation, you have every reason to want not only more patients, but more satisfied patients as well. Fortunately, there are many ways to obtain more patients. Many of these involve awareness, outreach campaigns,