Medical Practice Marketing

Competition is on the rise in healthcare. Especially as reimbursements decrease for many ophthalmic procedures, more ophthalmologists are turning to marketing to attract more patients, increase revenue, and stay competitive. Many ophthalmologists rely on marketing agencies rather than performing marketing activities in-house, and it’s all

A Look at a High-Touch, Relational Approach to Patient Experience In our last post, we looked at the value of using a psychological concept called priming to attract and retain more satisfied patients at your ophthalmic practice. While priming and other psychological tactics are powerful,

Your practice is built around your patients. If you want your practice to grow in stature and reputation, you have every reason to want not only more patients, but more satisfied patients as well. Fortunately, there are many ways to obtain more patients. Many of

If you want to attract more patients to your ophthalmic practice, you have to know which methods of marketing will give you the best return on investment. This isn’t just about doing what’s cool or trendy in marketing right now – it’s about choosing the

If you’ve been in the ophthalmic world for long, there’s one buzz word that you hear all the time: patient experience. From ophthalmic conferences to internal practice management meetings, patient experience and patient satisfaction is the name of the game. While surgical outcomes are obviously important,

To improveshowcase your services and capabilities, but also illustrate your commitment to providing the highest quality of care to your patients. Developing a comprehensive marketing plan like this may seem like an intimidating undertaking for some ophthalmologists or practice administrators, especially those who lack experience,

This is the third of a five-part series, originally published on MillennialEYE. Ah, marketing: one of the most misunderstood words in the English language. When uttered, it may evoke mental images of used car salesmen, flashy neon lights on the Vegas Strip, or even commercials featuring talkative camels.

This is the second of a five-part series, originally published on MillennialEYE. What is Design? When we think of the word design, many people think of architecture, graphic design, or the consumer products we use every day. But whether we realize it or not, design is