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Medical Practice Marketing

How do you increase patient volume in a small practice?

If there’s one element that’s vital to every healthcare practice, it’s patient volume. New patients are the lifeblood of nearly every healthcare practice. Without a healthy pipeline of patient leads coming through your doors each month, it’s hard – if not impossible – to hit

7 Things You Should Know About Healthcare SEO

Search Engine Optimization is an essential marketing tool for physicians in private practice. Done right, healthcare SEO helps promote your services on search engines like Google so that you can get more traffic and more patients. If you want to grow your practice, here are

The Power of Video for Your Medical Practice

“A picture is worth a thousand words.” You’ve probably heard that phrase a thousand times. But according to Dr. James McQuivey of Forrester Research, if a picture is worth 1,000 words, one minute of video is worth approximately 1.8 million. Video content wields an incredible

Medical Practice Marketing: What No One Is Talking About

Introduction According to a recent survey by the American Academy of Otolaryngology, the average medical practice spends 15% of its annual revenue on advertising and marketing. That’s more than twice what many other small businesses spend. It’s understandable that doctors feel pressure to invest significant

Why All New Doctors Should Advertise Online

Starting a new medical practice is hard. There are many things to consider: staffing. Office space. Getting business documents in order. But the most important concern for new practices? A steady, consistent flow of new patients. If you’re starting your medical practice from square 1,

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