We help physicians increase patient volume, grow revenue, and build the practice of their dreams.
How do you increase patient volume in a small practice?
If there’s one element that’s vital to every healthcare practice, it’s patient volume. New patients are the lifeblood of nearly every healthcare practice. Without a healthy pipeline of patient leads coming through your doors each month, it’s hard – if not impossible – to hit
Survey Results: How Patients Look for Healthcare in 2021
As a doctor, you make a lot of assumptions about your patients and their experience. But do you know what your patients really want? This week on the Medical Marketing Podcast, we’ll take a look at survey results to show you how you can improve
7 Things You Should Know About Healthcare SEO
Search Engine Optimization is an essential marketing tool for physicians in private practice. Done right, healthcare SEO helps promote your services on search engines like Google so that you can get more traffic and more patients. If you want to grow your practice, here are
The Power of Video for Your Medical Practice
“A picture is worth a thousand words.” You’ve probably heard that phrase a thousand times. But according to Dr. James McQuivey of Forrester Research, if a picture is worth 1,000 words, one minute of video is worth approximately 1.8 million. Video content wields an incredible
Medical Practice Marketing: What No One Is Talking About
Introduction According to a recent survey by the American Academy of Otolaryngology, the average medical practice spends 15% of its annual revenue on advertising and marketing. That’s more than twice what many other small businesses spend. It’s understandable that doctors feel pressure to invest significant
Why the Most Beautiful Medical Practice Website Can Still Fail
If you’ve ever watched a show like Grey’s Anatomy, you’ve probably seen it before: an otherwise healthy person goes in for a checkup and is diagnosed with a rare, debilitating disease. The patient is shocked: they look healthy on the outside! But after some blood
The Flywheel Effect: How to Leverage Marketing to Improve Practice Growth
Warren Buffett’s career had humble beginnings. At the age of 7, the greatest investor of all time had two income streams: a humble paper route and re-selling Coke bottles for a few cents apiece. By the age of 11, he had scraped together enough money
Why All New Doctors Should Advertise Online
Starting a new medical practice is hard. There are many things to consider: staffing. Office space. Getting business documents in order. But the most important concern for new practices? A steady, consistent flow of new patients. If you’re starting your medical practice from square 1,
Self-Serving Social Media in Healthcare – Why Doctors Should Focus on the Patient
There’s no doubt that social media is important for healthcare providers. But oftentimes, doctors get social media all wrong. More and more doctors are turning to Instagram, Facebook, and Twitter accounts to share their thoughts on healthcare policy, patient care, or to advertise their medical
Google Page Experience Update: Why it Matters for Healthcare Providers
Last year, Google announced their “Core Web Vitals” algorithm update, which is designed to elevate websites that deliver an exceptional user experience. The algorithm update was originally scheduled to release in May of 2020. In light of the pandemic and the challenges many businesses have