We help physicians increase patient volume, grow revenue, and build the practice of their dreams.
How to Market Your Telehealth Services
If there’s one thing that the Covid-19 pandemic taught the medical industry, it’s that telehealth is here to stay. Telehealth has exploded over the past year. What was once a necessity for doctors and patients to stay connected during the pandemic has become something patients
3 Must-Haves for a HIPAA-Compliant Website
Hello everybody, and welcome to the Medical Marketing Podcast from Messenger – the show where we give you actionable tips and insights to help improve your practice marketing, grow revenue, and take patient experience to the next level. I’m your host, Crawford Ifland, and today
What is Conversion Rate Optimization?
Do you want to attract more patients to your practice? If so, conversion rate optimization is a must. In this article, we’ll explore what conversion rate optimization is and teach you how to use it to make your marketing easier and grow your practice. What
EAT, Google, and Healthcare: How to Rank Well on Google as a Doctor
99% of doctors have a website. But 99% of doctors’ websites leave money on the table every day for one reason: they don’t rank well on Google. If you’re like the 99% of doctors who want to grow their practices, ranking higher on Google is
The Top 3 Mistakes Doctors Make with SEO
Search Engine Optimization (SEO) is one of the most important aspects of digital marketing today. Doctors who are looking to grow their practice should be focusing on SEO, as it can lead to increased traffic and higher conversion rates for their websites. But doctors are
5 Must-Follow Guidelines for Healthcare Content Marketing
Healthcare content marketing is a vital part of any healthcare business. Doctors can’t wait until they have patients flooding their office with questions and concerns that could be addressed by the right articles, videos, or blog posts. Healthcare professionals need to spend time on creating
How to Brand a New Medical Practice: Tips, Tactics, and Tools
Branding a new medical practice is an important first step in ensuring customer loyalty, patient satisfaction, and positive word of mouth referrals. A strong brand can help patients easily identify you and your practice as the “go-to” for exceptional care. You want to make sure
The Best Medical Practice Marketing Ideas for 2021
You can’t expect your practice to survive without patient leads. And most private practices can’t acquire leads without some form of marketing. A medical practice marketing plan is one of the most powerful business assets your practice has – and as we head into a
The 4 Most Important 2021 Healthcare Marketing Trends
If there’s one word that could be used to describe 2020 in a nutshell, it’s “unprecedented.” 2020 was an unprecedented year for the entire world – no business or industry was immune from the effects of COVID-19 or the changes it brought to our way
Google Faces Federal Antitrust Lawsuit
Department of Justice Files Antitrust Lawsuit Against Google The U.S. Department of Justice filed an antitrust lawsuit Tuesday against Google in Federal Court in Washington, D.C. The lawsuit accuses the company of using its dominance in search and online advertising to illegally protect its monopoly.