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Medical Practice Marketing

Messenger healthcare marketing | healthcare marketing trends and ideas for 2020

Healthcare Marketing Trends and Ideas for 2020

Healthcare is a dynamic, fast-moving industry – and so is healthcare marketing. If you want to stay ahead of the curve and attract more patients this year, here are several healthcare marketing trends and ideas to market your private practice in 2020 and beyond.

Messenger healthcare marketing | top 7 practice marketing tips

Top 7 Practice Marketing Tips

Most ophthalmologists and practice managers view marketing solely as advertising to attract new patients to your practice. A better definition of marketing, however, is any activity that moves your practice in a desired direction. A desired direction may include increasing revenue, attracting new patients, expanding

Messenger healthcare marketing | ethical marketing and advertising in ophthalmology

Ethical Marketing and Advertising in Ophthalmology

Competition is on the rise in healthcare. Especially as reimbursements decrease for many ophthalmic procedures, more ophthalmologists are turning to marketing to attract more patients, increase revenue, and stay competitive. Many ophthalmologists rely on marketing agencies rather than performing marketing activities in-house, and it’s all

Messenger healthcare marketing | why all ophthalmic practices should be more like tesla

Why all ophthalmic practices should be more like Tesla

A Look at a High-Touch, Relational Approach to Patient Experience In our last post, we looked at the value of using a psychological concept called priming to attract and retain more satisfied patients at your ophthalmic practice. While priming and other psychological tactics are powerful,

Messenger healthcare marketing | use psychology to get more satisfied patients

Use Psychology to Get More Satisfied Patients

Your practice is built around your patients. If you want your practice to grow in stature and reputation, you have every reason to want not only more patients, but more satisfied patients as well. Fortunately, there are many ways to obtain more patients. Many of

Messenger healthcare marketing | what makes a practice website effective?

What Makes a Practice Website Effective?

You’d be hard-pressed to find an ophthalmologist in 2018 who doesn’t have a website. However, upon further inspection, you might suspect that many in the medical community don’t care about their website or online reputation: their website isn’t responsive, pages are out of date, it’s