We exist to help elective surgeons increase patient volume, grow revenue, and build the practice of their dreams.
Google Ads vs. Facebook Ads: Which is Better for Doctors in 2020?
Where should you spend your advertising dollars for maximum impact? In this episode, we’ll settle the Google Ads vs. Facebook Ads debate for doctors once and for all.
How to Use Medical PPC to Grow Your Practice: 5 Tips for Doctors in 2020
Want to grow your practice with medical PPC campaigns? You need this guide! Inside you’ll find 5 tips that doctors can use to attract more patients to their practices.
5 Secrets of Healthcare Advertising in 2020 to Grow Your Practice
Imagine you could attract record numbers of new patients to your practice. Your practice would get more leads each week. Your revenue would grow month-over-month. Your marketing would be firing on all cylinders and delivering high-value patients to your front door. But right now, that
Healthcare Video Marketing: 4 Ways to Turbocharge Your Practice
As healthcare marketers search for more unique ways to get their patients’ attention, one tactic that has become increasingly popular is healthcare video marketing.
Healthcare Marketing Trends and Ideas for 2020
Healthcare is a dynamic, fast-moving industry – and so is healthcare marketing. If you want to stay ahead of the curve and attract more patients this year, here are several healthcare marketing trends and ideas to market your private practice in 2020 and beyond.
Top 7 Practice Marketing Tips
Most ophthalmologists and practice managers view marketing solely as advertising to attract new patients to your practice. A better definition of marketing, however, is any activity that moves your practice in a desired direction. A desired direction may include increasing revenue, attracting new patients, expanding
Ethical Marketing and Advertising in Ophthalmology
Competition is on the rise in healthcare. Especially as reimbursements decrease for many ophthalmic procedures, more ophthalmologists are turning to marketing to attract more patients, increase revenue, and stay competitive. Many ophthalmologists rely on marketing agencies rather than performing marketing activities in-house, and it’s all
Why all ophthalmic practices should be more like Tesla
A Look at a High-Touch, Relational Approach to Patient Experience In our last post, we looked at the value of using a psychological concept called priming to attract and retain more satisfied patients at your ophthalmic practice. While priming and other psychological tactics are powerful,
Use Psychology to Get More Satisfied Patients
Your practice is built around your patients. If you want your practice to grow in stature and reputation, you have every reason to want not only more patients, but more satisfied patients as well. Fortunately, there are many ways to obtain more patients. Many of
What Makes a Practice Website Effective?
You’d be hard-pressed to find an ophthalmologist in 2018 who doesn’t have a website. However, upon further inspection, you might suspect that many in the medical community don’t care about their website or online reputation: their website isn’t responsive, pages are out of date, it’s