We exist to help elective surgeons increase patient volume, grow revenue, and build the practice of their dreams.
It’s Time to Rethink Your Healthcare Brand Strategy
This is the first of a five-part series, originally published on MillennialEYE. Everywhere we go, we’re inundated by brands. With the rise of brands on social media, the prevalence of advertising, and the use of ads to monetize everything we see online, traditional marketing is nearly
5 Reasons Your Opthalmology Practice Needs a Really Great Website
Now more than ever, patients utilize the Internet to find their next practice, research their potential choices by reading reviews and a whole host of other activities. It’s estimated that more than 89% of patients will begin their search for a surgeon online. At the
How NOT to do Ophthalmic Practice Marketing
I got an email today advertising “LASIK SPECIAL – ACT NOW!” My spam filters usually catch these overt advertisements before they get through to my inbox, and the ones that do get deleted immediately. I’m highly myopic, so I could probably benefit from LASIK…but I
15 Surprising Statistics about the Internet in 2017
The Internet is a fascinating place: fast-paced, always changing, and always throwing more than one surprise our way. Here are some of the most interesting (and surprising) stats about the Internet and how people are using it in 2017: 1. 17% of all websites use
Setting SMART Marketing Goals for Your Ophthalmic Practice
Well, it’s February, which means the year is already 10% over. Statistically, that means only 42% of people who made New Years’ Resolutions have stuck to them. The other 58% of people have long-since fallen off and abandoned their goals. Why? Put simply, because setting
How to Write a Blog Post: One Simple Formula
Unless you’re brand new to content creation, you’ve probably heard the phrase, “Content is King.” One of the best types of content to publish is a blog post. Without an active and healthy blog, your SEO will tank, you’ll have very little to say on
Marketing: Not the Four-Letter Word You Think It Is
When many people think of marketing, they conjure up images of salespeople, false advertising, cold calls, and annoying popups on websites. But marketing, in its most pure form, is none of these things. Marketing is a powerful force to be reckoned with…when it is done
The Patient is *Not* Always Right
Leveraging the Power of Physician Review Sites The age of the Internet has brought about online reviews for just about everything – products bought on Amazon, restaurants, bars, professional services, and of course, medical practices. By the democratization of the review process, patients no longer
How Ophthalmologists Can Reach Millennials
Who are millennials, and why do they matter anyway? It seems that seldom can we go a day without news of how the millennial generation is interacting with their world in a new way. From advertising to social media to the “new normal” of online
10 things your practice’s website must have
More and more physicians are beginning to understand the power of the Internet to connect and engage with current and potential patients, but too often, websites are still out of date or difficult to navigate, frustrating the user and forcing them to abandon their search.
