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The Messenger Healthcare Marketing Blog

How NOT to do Ophthalmic Practice Marketing

I got an email today advertising “LASIK SPECIAL – ACT NOW!” My spam filters usually catch these overt advertisements before they get through to my inbox, and the ones that do get deleted immediately. I’m highly myopic, so I could probably benefit from LASIK…but I

15 Surprising Statistics about the Internet in 2017

The Internet is a fascinating place: fast-paced, always changing, and always throwing more than one surprise our way. Here are some of the most interesting (and surprising) stats about the Internet and how people are using it in 2017: 1. 17% of all websites use

The Anatomy of a Great Medical Promotional Video

When it comes to digital marketing, video is king. Multiple studies have shown the impact that brand videos can make on audiences of all kinds, from increasing engagement to improving recall of your business even days after watching the video. The same is true for

A Brief History of the Internet

How did we get here? Let’s be honest: technology can be exhausting sometimes. It seems that each passing year (or perhaps more accurately, each passing day) brings with it a dozen new technologies, from new social media platforms to connected smart home devices to drone-delivery-in-seventeen-minutes-as-a-service.

How to Write a Blog Post: One Simple Formula

Unless you’re brand new to content creation, you’ve probably heard the phrase, “Content is King.” One of the best types of content to publish is a blog post. Without an active and healthy blog, your SEO will tank, you’ll have very little to say on

How Patients See Your Website [Infographic]

While potential patients users may enter your website from a variety of different sources, there’s one thing that’s certain – you need them to stay. After all, what good is your website if users only stay for a few seconds and then leave? In order

The Biggest Lie about Social Media

Let’s face it: social media has much of the ophthalmology world confused. At first glance it might seem like an embarrassing thing to admit, but it’s really not. So many ophthalmologists have personal profiles on popular social media sites like Facebook and Twitter, but they