We exist to help elective surgeons increase patient volume, grow revenue, and build the practice of their dreams.
7 Signs It’s Time for a New Practice Website
So, you’ve had an ophthalmic practice website for a few years, and for the longest time, it’s served your needs. But as technology (and the industry itself) keeps changing, you’re concerned that your practice website might not be up to the task anymore. You think
Actionable SEO Tactics for Practice Administrators
What is SEO? There’s a lot of mystery surrounding SEO, especially in the medical industry. “What is it?” “Why does it matter?” “If I use SEO, will I be #1 on Google?” Put simply, Search Engine Optimization (SEO) is the process of optimizing your website
The Psychology of Why We Share Things Online
The Internet is inherently social – from Facebook posts and Tweetstorms to viral YouTube videos and those articles your mom keeps emailing you, we all love sharing. But why do we share the content we discover, read, and watch online? What compels us to click
4 Strategies to Attract New Patients with Social Media
The first thing ophthalmologists need to know about social media is that it’s not just social. The fact is that the majority of users on Facebook, LinkedIn and Twitter go to those sites to find information about businesses and the products and services they offer.
How NOT to do Ophthalmic Practice Marketing
I got an email today advertising “LASIK SPECIAL – ACT NOW!” My spam filters usually catch these overt advertisements before they get through to my inbox, and the ones that do get deleted immediately. I’m highly myopic, so I could probably benefit from LASIK…but I
15 Surprising Statistics about the Internet in 2017
The Internet is a fascinating place: fast-paced, always changing, and always throwing more than one surprise our way. Here are some of the most interesting (and surprising) stats about the Internet and how people are using it in 2017: 1. 17% of all websites use
The Anatomy of a Great Medical Promotional Video
When it comes to digital marketing, video is king. Multiple studies have shown the impact that brand videos can make on audiences of all kinds, from increasing engagement to improving recall of your business even days after watching the video. The same is true for
A Brief History of the Internet
How did we get here? Let’s be honest: technology can be exhausting sometimes. It seems that each passing year (or perhaps more accurately, each passing day) brings with it a dozen new technologies, from new social media platforms to connected smart home devices to drone-delivery-in-seventeen-minutes-as-a-service.
Setting SMART Marketing Goals for Your Ophthalmic Practice
Well, it’s February, which means the year is already 10% over. Statistically, that means only 42% of people who made New Years’ Resolutions have stuck to them. The other 58% of people have long-since fallen off and abandoned their goals. Why? Put simply, because setting
Time for a Practice Website Redesign? Here’s How to Succeed
If you’ve spent more than a few years at your ophthalmic practice, it’s likely that you’ve seen your practice website go through some changes. Sometimes they’re minor – a quick addition to the staff bios, a new page here or there. But sometimes the changes