We exist to help elective surgeons increase patient volume, grow revenue, and build the practice of their dreams.
I’m an Ophthalmologist. What Types of Content Should I Post Online?
“I’m an ophthalmologist, but I’m a little lost on how to use the Internet to the advantage of my practice. What types of content should I post online to get the most out of the investment I’ve made in my website and social media?” If
The Biggest Lie about Social Media
Let’s face it: social media has much of the ophthalmology world confused. At first glance it might seem like an embarrassing thing to admit, but it’s really not. So many ophthalmologists have personal profiles on popular social media sites like Facebook and Twitter, but they
Use LinkedIn Like an Influencer
LinkedIn: The de-facto standard for connecting with other industry professionals LinkedIn is a popular tool in the professional world, used to connect professionally online, post one’s resume and professional accomplishments, and seek out new job opportunities. But how can medical professionals use the popular professional
The Unseen Risk Hiding in Your Website
When it comes to our marketing, our websites are often treated like cars: change the oil every 3 months, but unless something breaks or a problems arises, they usually require fairly little maintenance, right? Wrong. The Internet moves a little faster than the automotive industry.
How to use Twitter like the most successful physicians
There are a number of philosophies on how to successfully use Twitter as a business or networking tool, varying from carefully curating content to re-tweeting and following absolutely everybody. Some people focus on following those in a specific industry, others will literally follow tens (or
Marketing: Not the Four-Letter Word You Think It Is
When many people think of marketing, they conjure up images of salespeople, false advertising, cold calls, and annoying popups on websites. But marketing, in its most pure form, is none of these things. Marketing is a powerful force to be reckoned with…when it is done
The Patient is *Not* Always Right
Leveraging the Power of Physician Review Sites The age of the Internet has brought about online reviews for just about everything – products bought on Amazon, restaurants, bars, professional services, and of course, medical practices. By the democratization of the review process, patients no longer
How Ophthalmologists Can Reach Millennials
Who are millennials, and why do they matter anyway? It seems that seldom can we go a day without news of how the millennial generation is interacting with their world in a new way. From advertising to social media to the “new normal” of online
How to get the most out of Facebook as an Ophthalmologist
You probably have a personal Facebook account, but are you harnessing the power of the popular social network for your ophthalmic practice? Here are a few tips that address how to make the most of Facebook as an ophthalmologist: Be active While you won’t post
The Do’s and Don’ts of Social Media for Doctors
Social media is an incredibly powerful tool, but when it comes to utilizing it in the medical field, certain rules apply. Here are some best practices for successfully using social media as a doctor: DO be on multiple platforms. Different audiences are on different platforms, so