We exist to help elective surgeons increase patient volume, grow revenue, and build the practice of their dreams.
Is Your Practice Ready for Google’s Page Speed Update?
Last week, Google announced a major change to their search engine ranking algorithm that will penalize those website that load most slowly by moving them down in search results. While it has long been suspected that Google favors websites that load quickly, this is the
8 Essentials for a Great LASIK Website that Converts Leads to Patients
You can have the most beautiful website in the world, but it it’s not converting visitors into patients, it’s a complete waste. If you want to increase the number of LASIK patients that are coming to your practice, you need the right tools to help
Facebook’s News Feed is Changing. What Does it Mean for Your Practice?
Earlier this week, Facebook announced a set of changes to its News Feed that would increasingly prioritize content shared by family and friends and show users less content from brands and news organizations. It’s largely a response to allegations of Russian influence in the 2016
How to Use SEO to Attract More Patients to Your Practice
If you’re interested in attracting more patients to your ophthalmic practice, then you need to have the right marketing tools in your arsenal. This includes content marketing, social media, PR, and of course, SEO. SEO is always changing – it’s estimated that Google makes between
Are your website’s images hurting you?
We’ve all heard it said that an image is worth a thousand words. It’s an old phrase, but it’s never been more relevant than with today’s websites and search engine optimization techniques. As an ophthalmology practice, you need to make sure that prospective patients visiting
How to Reach an Aging Cataract Population
For any marketing manager to be able to effectively promote their practice’s services, they must first start with the target demographic they are trying to sell to: where do they spend their time? What sorts of advertisements do they respond to? What techniques and strategies
Here’s Why You Should Outsource Your Content Marketing
When it comes to marketing your ophthalmic practice, content marketing is king. Content marketing is the process of sharing content such as blog posts, informational videos, photos, infographics, and more to your audience for the purpose of generating leads and attracting new patients to your
Smart Investments in Patient Experience
If you’ve been in the ophthalmic world for long, there’s one buzz word that you hear all the time: patient experience. From ophthalmic conferences to internal practice management meetings, patient experience and patient satisfaction is the name of the game. While surgical outcomes are obviously important,
8 Common Mistakes Medical Directors Make with their Practice Websites
Like it or not, your website is the first interaction that many of your patients will have with your ophthalmic practice. There’s no denying it – research suggests that 61% of patients go online to do their research before coming in for a visit. However,
How to Build a Website for Practice Growth
If you’re planning to build a new website (or redesign an existing one) for your oph- thalmology practice, you need to begin by understanding a somewhat inconvenient truth: most websites don’t work. That’s the assertion of Hubspot (the inbound marketing software giant) in their article