Tag: The Medical Marketing Podcast

This week on the Medical Marketing Podcast, we sit down to talk with Dr. Gary Wortz of Commonwealth Eye Surgery on how to deal with busyness and burnout as a busy physician.

If you want to become a better marketer and grow your patient pipeline, you have to know how people think. That’s why this week, we’ll take a look at 5 revealing principles of human behavior, and how you can use them to your advantage when you’re communicating with patients.

We’re living in unprecedented times. In this special episode of the Medical Marketing Podcast, we’ll explore healthcare marketing and COVID-19 – what you can do to maintain your practice’s presence to emerge from the other side of COVID-19 stronger than before.

Having a pretty website isn’t enough – you also have to know how patients use it. In this episode, we’ll show you how to use Google Analytics to supercharge your practice website.

They say you never get a second chance to make a first impression – and that’s just as true with your practice brand as it is with people. This week, we’ll talk about brand touchpoints – and how physicians can make the most out of every patient opportunity.

In 2020, patient experience is the #1 factor that dictates how well a practice will grow. To offer a better patient experience, we have to answer the question: what do patients want from their doctors?

The line between personal and professional social media brands is blurry at best. How can physicians effectively balance their personal and professional lives on social media?

Being aware of what’s being said about you online is a vital practice to maintain a healthy online reputation. This week, we’ll learn why every doctor should Google themselves…