Tag: The Medical Marketing Podcast

If you want to stay ahead of the competition, you need to know how to optimize Google Ads campaigns to be more attractive to patients than your competitors.

As we’ve seen, PPC advertising on platforms like Google Ads can be an incredibly effective way to grow your business. But for practices getting started, there’s one question that looms larger than all the rest: how much should my practice spend on Google Ads?

As we’ve seen, PPC advertising on platforms like Google Ads can be an incredibly effective way to grow your business. But for practices getting started, there’s one question that looms larger than all the rest: how much should my practice spend on Google Ads?

SEO can be a great way to get more patients online, but it can take time to see results. But what about when you need to build your patient pipeline right away? Google Ads might just be the answer to grow your practice fast.

What should you do when an update to Google’s algorithm affects your practice, traffic, and your patient pipeline? How can your practice recover from a Google update?

SEO can be confusing, and like everything with a steep learning curve, you’re bound to make some mistakes. In this episode, we’ll show you how to avoid the most costly and most common SEO mistakes most people make.

You’ve probably been told that Search Engine Optimization is important. But why is good SEO so vital to the modern healthcare practice? And what role should SEO play in your overall marketing plan?

In our last episode, we examined the fundamentals of SEO. But we also saw how SEO is a constantly-changing game, a world in which rumors, gamification, and outright lies abound. So in this episode, we’ll debunk some of the most common myths about SEO and introduce some best practices to help vault your practice to Page 1 instead.

SEO: one of the most confusing topics in digital marketing today. Rumors and misconceptions abound – is SEO really important? Should I be paying for SEO, or should I try to do it myself? What is SEO in the first place? In this episode, we’ll set the record straight about the fundamentals of SEO.

Blogging has been around since the 90s, and billions of people read blogs every month. Blogging is a great way to share our thoughts and experiences, and every marketer knows the power of great content. But how do you draw the line between a personal and professional brand as a physician? And what about HIPAA concerns? This week, we look at a question many physicians are asking: is blogging a waste of time?