We exist to help elective surgeons increase patient volume, grow revenue, and build the practice of their dreams.
Self-Serving Social Media in Healthcare – Why Doctors Should Focus on the Patient
There’s no doubt that social media is important for healthcare providers. But oftentimes, doctors get social media all wrong. More and more doctors are turning to Instagram, Facebook, and Twitter accounts to share their thoughts on healthcare policy, patient care, or to advertise their medical
Google Page Experience Update: Why it Matters for Healthcare Providers
Last year, Google announced their “Core Web Vitals” algorithm update, which is designed to elevate websites that deliver an exceptional user experience. The algorithm update was originally scheduled to release in May of 2020. In light of the pandemic and the challenges many businesses have
How to Market Your Telehealth Services
If there’s one thing that the Covid-19 pandemic taught the medical industry, it’s that telehealth is here to stay. Telehealth has exploded over the past year. What was once a necessity for doctors and patients to stay connected during the pandemic has become something patients
3 Must-Haves for a HIPAA-Compliant Website
Hello everybody, and welcome to the Medical Marketing Podcast from Messenger – the show where we give you actionable tips and insights to help improve your practice marketing, grow revenue, and take patient experience to the next level. I’m your host, Crawford Ifland, and today
What is Conversion Rate Optimization?
Do you want to attract more patients to your practice? If so, conversion rate optimization is a must. In this article, we’ll explore what conversion rate optimization is and teach you how to use it to make your marketing easier and grow your practice. What
EAT, Google, and Healthcare: How to Rank Well on Google as a Doctor
99% of doctors have a website. But 99% of doctors’ websites leave money on the table every day for one reason: they don’t rank well on Google. If you’re like the 99% of doctors who want to grow their practices, ranking higher on Google is
The Top 3 Mistakes Doctors Make with SEO
Search Engine Optimization (SEO) is one of the most important aspects of digital marketing today. Doctors who are looking to grow their practice should be focusing on SEO, as it can lead to increased traffic and higher conversion rates for their websites. But doctors are
5 Must-Follow Guidelines for Healthcare Content Marketing
Healthcare content marketing is a vital part of any healthcare business. Doctors can’t wait until they have patients flooding their office with questions and concerns that could be addressed by the right articles, videos, or blog posts. Healthcare professionals need to spend time on creating
How to Brand a New Medical Practice: Tips, Tactics, and Tools
Branding a new medical practice is an important first step in ensuring customer loyalty, patient satisfaction, and positive word of mouth referrals. A strong brand can help patients easily identify you and your practice as the “go-to” for exceptional care. You want to make sure
The Best Medical Practice Marketing Ideas for 2021
You can’t expect your practice to survive without patient leads. And most private practices can’t acquire leads without some form of marketing. A medical practice marketing plan is one of the most powerful business assets your practice has – and as we head into a