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News, Updates, and Education on how to make the most out of your practice's online presence
Medical Marketing Podcast

Harness the Power of the Map Pack and Google My Business

Everyone knows that if you want to reach more patients, youโ€™ve got to be visible on Google…but what about Google Maps? This week, weโ€™ll show you how to win the Map Pack and why Google My Business is such a powerful tool for growing your practice.

The post-click website patient experience
Medical Marketing Podcast

Common Google Ads Mistakes, Part 4: The Post-Click Website Experience

To make the most of every opportunity, you need to ensure that their post-click website experience is optimized for them to convert. This week, weโ€™ll explore the most common mistakes people make with their post-click website experience.

How to use Google Ads conversion tracking
Medical Marketing Podcast

Common Google Ads Mistakes, Part 3: Google Ads Conversion Tracking

Conversion tracking may not sound like a big deal, but it can have a huge effect on the decisions you make with your digital advertising โ€“ incorrect tracking is one of the costliest mistakes you can make. So this week, weโ€™ll take a look at how to avoid mistakes with Google Ads Conversion Tracking.

Google Ads account structure
Medical Marketing Podcast

Common Google Ads Mistakes, Part 2: Google Ads Account Structure

One of the most common mistakes people make with Google Ads is not structuring their accounts properly. Today, weโ€™ll examine how to optimize your Google Ads account structure and get better results with advanced bid strategies.

How to use live chat to get more patients to your practice
Patient Experience

How to Use Live Chat to Get More Patients: The Definitive Guide

Want to grow your healthcare practice? Learn how to use live chat to get more patients with our in-depth guide to live chat for physicians in private practice.

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How to use keywords in Google Ads
Medical Marketing Podcast

Common Google Ads Mistakes, Part 1: How to Use Keywords in Google Ads

Too many medical practices make mistakes in Google Ads that lead to wasted ad spend and ineffective campaigns. Today, weโ€™ll explore how to use keywords in Google Ads appropriately to maximize your effectiveness.

A conversation about Healthcare SEO with Matthew Woodward
Medical Marketing Podcast

A Conversation about Healthcare SEO with Matthew Woodward

This week, we sit down to talk about Search Engine Optimization and how healthcare professionals can use SEO to their advantage with world-renowned SEO expert Matthew Woodward. Matthew’s twenty-plus years of experience with SEO has given him some great insights into the SEO industry. Enjoy our conversation!

How to use remarketing for your medical practice
Medical Marketing Podcast

How to Use Remarketing with Display Ads on Google

Not every patient will convert the very first time they click on your ad. Thatโ€™s why you need to make the most of every opportunity to connect and engage with your website visitors. In this weekโ€™s episode, weโ€™ll teach you how to use remarketing and display ads to re-engage with prospective patients until they convert.

Google BERT Update
Medical Search Engine Optimization

A Google Update is Coming to Better Understand Speech. Here Are 3 Ways it Affects Your Practice

A Google update is coming that will affect up to 10% of searches in the United States. Here are 3 ways it affects your practice.

How to optimize your Google Ads campaigns to outrank competitors
Medical Marketing Podcast

Optimize Google Ads Campaigns to Outrank Your Competitors

If you want to stay ahead of the competition, you need to know how to optimize Google Ads campaigns to be more attractive to patients than your competitors.

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