Why all ophthalmic practices should be more like Tesla
A Look at a High-Touch, Relational Approach to Patient Experience In our last post, we looked at the value of…
A Visual History of Google’s Algorithm Updates [Infographic]
In the late 1990s and early 200s, Google wasn’t nearly as smart or sophisticated as it is today. Back then,…
How to Use Psychological Priming to Gain More Satisfied Patients
Your practice is built around your patients. If you want your practice to grow in stature and reputation, you have…
The Best Times to Post on Facebook, Twitter, LinkedIn & Other Social Media Sites [Infographic]
As an ophthalmologist, you recognize the power of social media to grow your brand, spread your message, and attract new…
What Makes an Ophthalmic Practice Website Effective?
You’d be hard-pressed to find an ophthalmologist in 2018 who doesn’t have a website. However, upon further inspection, you might…
How (and Why) to Keep Your Practice Website Updated
The age of your website might seem like nothing more than a random number. However, it has quite a bit…
Using Video to Attract More Patients to Your Ophthalmic Practice
For many patients, even the most routine medical appointment can make them nervous. Going to the doctor can be a…
Strategies for Writing Better Titles & Headlines [Infographic]
If you’re blogging as an ophthalmologist (hint: you should be), here’s a question for you: how much time do you…
Ophthalmology Digital Marketing Trends Forecast for 2018
If you want to attract more patients to your ophthalmic practice, you have to know which methods of marketing will…
