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News, Updates, and Education on how to make the most out of your practice's online presence
Medical Search Engine Optimization

A Google Update is Coming to Better Understand Speech. Here Are 3 Ways it Affects Your Practice

A Google update is coming that will affect up to 10% of searches in the United States. Here are 3 ways it affects your practice.

Podcast

Episode 15: Optimize Google Ads Campaigns to Outrank Your Competitors

If you want to stay ahead of the competition, you need to know how to optimize Google Ads campaigns to be more attractive to patients than your competitors.

Podcast

Episode 14: Should I Bid on My Own Name in Google Ads?

As we’ve seen, PPC advertising on platforms like Google Ads can be an incredibly effective way to grow your business. But for practices getting started, there’s one question that looms larger than all the rest: how much should my practice spend on Google Ads?

Podcast

Episode 13: How Much Should My Practice Spend on Google Ads?

As we’ve seen, PPC advertising on platforms like Google Ads can be an incredibly effective way to grow your business. But for practices getting started, there’s one question that looms larger than all the rest: how much should my practice spend on Google Ads?

Podcast

Episode 12: SEO vs. Google Ads – Which is Better?

SEO can be a great way to get more patients online, but it can take time to see results. But what about when you need to build your patient pipeline right away? Google Ads might just be the answer to grow your practice fast.

Medical Search Engine Optimization

Is SEO Important for Doctors? Study Finds Organic Makes Up 53% of All Traffic

We hear it from clients all the time: is SEO important for doctors? How should physicians in private practice utilize a smart SEO strategy to bring new patients into their practice and grow revenue?

Podcast

Episode 11: What Happens When Google’s Algorithm Affects My Practice?

What should you do when an update to Google’s algorithm affects your practice, traffic, and your patient pipeline? How can your practice recover from a Google update?

Podcast

Episode 10: Avoid These SEO Mistakes

SEO can be confusing, and like everything with a steep learning curve, you’re bound to make some mistakes. In this episode, we’ll show you how to avoid the most costly and most common SEO mistakes most people make.

Podcast

Episode 9: Is SEO Playing the Correct Role in Your Marketing Plan?

You’ve probably been told that Search Engine Optimization is important. But why is good SEO so vital to the modern healthcare practice? And what role should SEO play in your overall marketing plan?

Podcast

Episode 8: Common SEO Myths, Explained

In our last episode, we examined the fundamentals of SEO. But we also saw how SEO is a constantly-changing game, a world in which rumors, gamification, and outright lies abound. So in this episode, we’ll debunk some of the most common myths about SEO and introduce some best practices to help vault your practice to Page 1 instead.

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