We exist to help elective surgeons increase patient volume, grow revenue, and build the practice of their dreams.
Unearthing the Mystery of Search Engine Optimization
If you have a website, you’ve undoubtedly heard those 3 magic letters a million times: SEO. Search Engine Optimization. Understanding (and utilizing) the power of SEO is like the modern-day Holy Grail of the web. But so many people don’t understand it, and if you’ve
Top 7 Practice Marketing Tips
Most ophthalmologists and practice managers view marketing solely as advertising to attract new patients to your practice. A better definition of marketing, however, is any activity that moves your practice in a desired direction. A desired direction may include increasing revenue, attracting new patients, expanding
Ethical Marketing and Advertising in Ophthalmology
Competition is on the rise in healthcare. Especially as reimbursements decrease for many ophthalmic procedures, more ophthalmologists are turning to marketing to attract more patients, increase revenue, and stay competitive. Many ophthalmologists rely on marketing agencies rather than performing marketing activities in-house, and it’s all
Why all ophthalmic practices should be more like Tesla
A Look at a High-Touch, Relational Approach to Patient Experience In our last post, we looked at the value of using a psychological concept called priming to attract and retain more satisfied patients at your ophthalmic practice. While priming and other psychological tactics are powerful,
![Messenger healthcare marketing | a visual history of google's algorithm updates [infographic]](https://messenger.md/wp-content/uploads/2018/03/virtual-history-740x600.jpg "Messenger healthcare marketing | a visual history of google's algorithm updates [infographic]")
A Visual History of Google’s Algorithm Updates [Infographic]
In the late 1990s and early 200s, Google wasn’t nearly as smart or sophisticated as it is today. Back then, having good SEO meant stuffing as many keywords into your website as possible, and getting as many inbound links as you could. The game was
Use Psychology to Get More Satisfied Patients
Your practice is built around your patients. If you want your practice to grow in stature and reputation, you have every reason to want not only more patients, but more satisfied patients as well. Fortunately, there are many ways to obtain more patients. Many of
![Messenger healthcare marketing | the best times to post on facebook, twitter, linkedin & other social media sites [infographic]](https://messenger.md/wp-content/uploads/2018/03/age-740x600.jpg "Messenger healthcare marketing | the best times to post on facebook, twitter, linkedin & other social media sites [infographic]")
The Best Times to Post on Facebook, Twitter, LinkedIn & Other Social Media Sites [Infographic]
As an ophthalmologist, you recognize the power of social media to grow your brand, spread your message, and attract new patients to your practice. But social media marketing for ophthalmology can be hard. It’s not enough to just create content and post it whenever it
What Makes a Practice Website Effective?
You’d be hard-pressed to find an ophthalmologist in 2018 who doesn’t have a website. However, upon further inspection, you might suspect that many in the medical community don’t care about their website or online reputation: their website isn’t responsive, pages are out of date, it’s
How (and Why) to Keep Your Practice Website Updated
The age of your website might seem like nothing more than a random number. However, it has quite a bit of relevance when it comes to your success in areas such as SEO. If you‘re running a website for your ophthalmic practice, you will want to
Using Video to Attract More Patients to Your Ophthalmic Practice
For many patients, even the most routine medical appointment can make them nervous. Going to the doctor can be a scary prospect, even for those in apparently perfect health. We believe that video is one of the most important – and effective – tools for
