8 Essentials for a Great LASIK Website that Converts Leads to Patients

8 Essentials for a Great LASIK Website that Converts Leads to Patients

You can have the most beautiful website in the world, but it it’s not converting visitors into patients, it’s a complete waste. If you want to increase the number of LASIK patients that are coming to your practice, you need the right tools to help those leads convert. 

When a prospective patient is “top-of-funnel” (that is, when they are Googling different practices to learn about their procedure and amass more research before they make a decision), you need to take tangible steps to convert them into real patients. 

This is especially true for those practices that focus primarily on elective procedures such as LASIK and PRK. In this article, we’ll explore the different tools your website needs to have in order to attract more LASIK patients to your ophthalmic practice.

Facebook's News Feed is Changing. What Does it Mean for Your Practice?

Facebook's News Feed is Changing. What Does it Mean for Your Practice?

Earlier this week, Facebook announced a set of changes to its News Feed that would increasingly prioritize content shared by family and friends and show users less content from brands and news organizations. 

It's largely a response to allegations of Russian influence in the 2016 election, as well as implications that using the social network was worsening people's mental health and well-being. Chief Executive Mark Zuckerberg has taken it on as his New Year's Challenge, and he's already making swift changes to turn the social networking giant into a force for good.

But if your practice has a Facebook Page (here's why you should), what do these changes mean for your practice and the social content you're sharing?

How to Use SEO to Attract More Patients to Your Ophthalmic Practice

How to Use SEO to Attract More Patients to Your Ophthalmic Practice

If you’re interested in attracting more patients to your ophthalmic practice, then you need to have the right marketing tools in your arsenal. This includes content marketing, social media, PR, and of course, SEO.

SEO is always changing - it’s estimated that Google makes between 500-600 changes to their algorithm each year. So how can you as an ophthalmologist use SEO to your advantage?

Put simply, if your practice wants to attract more patients, you need to know the basics of good SEO for medical practices. In this article, we’ll explore how to use smart SEO strategies in 2018 to grow your business and attract more patients to your ophthalmic practice.

Are your website’s images hurting you?

Are your website’s images hurting you?

We’ve all heard it said that an image is worth a thousand words. It’s an old phrase, but it’s never been more relevant than with today’s websites and search engine optimization techniques. As an ophthalmology practice, you need to make sure that prospective patients visiting your website have a pleasant experience browsing your site and viewing your content.

The average patient will only stay on a webpage for a few seconds before deciding to move on to the next page of your website (or deciding to exit your site completely). This is why website optimization – and optimization of images, in particular – matters a great deal. Are your website's images getting the job done?

How to Reach an Aging Cataract Population

How to Reach an Aging Cataract Population

For any marketing manager to be able to effectively promote their practice’s services, they must first start with the target demographic they are trying to sell to: where do they spend their time? What sorts of advertisements do they respond to? What techniques and strategies can be used to attract them to your practice?

For many marketing managers, the desired service is cataract surgery, and the target market is the older generations. Assessing patient demographics is an essential element of crafting a good marketing plan. But how can ophthalmologists reach an aging cataract population?

No Time for Content Marketing? Here's Why You Should Outsource

No Time for Content Marketing? Here's Why You Should Outsource

When it comes to marketing your ophthalmic practice, content marketing is king. Content marketing is the process of sharing content such as blog posts, informational videos, photos, infographics, and more to your audience for the purpose of generating leads and attracting new patients to your practice.

But if you’re just getting into content marketing for the first time, it can seem daunting. Most likely, your team is stretched too thin – between patient visits, administrative duties, and the pressures of running a practice, it’s just hard to find the time. 

Smart Investments in Patient Experience

Smart Investments in Patient Experience

If you’ve been in the ophthalmic world for long, there’s one buzz word that you hear all the time: patient experience. From ophthalmic conferences to internal practice management meetings, patient experience and patient satisfaction is the name of the game. While surgical outcomes are obviously important, there’s no ignoring the overall experience a patient has at your practice. Put simply, if you don’t nail patient experience, your practice won’t thrive.