Tag: The Medical Marketing Podcast

There are lots of things you need to run a successful practice. But to keep your practice growing, there’s one question you need to ask every patient…

If you want to get more patient reviews for your practice, you need to have a robust system for collecting feedback and turning positive patient experiences into glowing online reviews. This week on the Medical Marketing Podcast, we’ll show you how to do just that.

In this episode, we’ll answer the question so many people are asking: why are reviews important for physicians?

Everyone knows that if you want to reach more patients, you’ve got to be visible on Google…but what about Google Maps? This week, we’ll show you how to win the Map Pack and why Google My Business is such a powerful tool for growing your practice.

To make the most of every opportunity, you need to ensure that their post-click website experience is optimized for them to convert. This week, we’ll explore the most common mistakes people make with their post-click website experience.

Conversion tracking may not sound like a big deal, but it can have a huge effect on the decisions you make with your digital advertising – incorrect tracking is one of the costliest mistakes you can make. So this week, we’ll take a look at how to avoid mistakes with Google Ads Conversion Tracking.

One of the most common mistakes people make with Google Ads is not structuring their accounts properly. Today, we’ll examine how to optimize your Google Ads account structure and get better results with advanced bid strategies.

Too many medical practices make mistakes in Google Ads that lead to wasted ad spend and ineffective campaigns. Today, we’ll explore how to use keywords in Google Ads appropriately to maximize your effectiveness.

This week, we sit down to talk about Search Engine Optimization and how healthcare professionals can use SEO to their advantage with world-renowned SEO expert Matthew Woodward. Matthew’s twenty-plus years of experience with SEO has given him some great insights into the SEO industry. Enjoy our conversation!

Not every patient will convert the very first time they click on your ad. That’s why you need to make the most of every opportunity to connect and engage with your website visitors. In this week’s episode, we’ll teach you how to use remarketing and display ads to re-engage with prospective patients until they convert.