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There’s no doubt that social media is important for healthcare providers. But oftentimes, doctors get social media all wrong. More and more doctors are turning to Instagram, Facebook, and Twitter accounts to share their thoughts on healthcare policy, patient care, or to advertise their medical
Social media is a powerful tool for reaching new patients, sharing practice news, and connecting with peers. Done right, social media has the potential to grow awareness of your practice and lead to new patients.
As an ophthalmologist, you recognize the power of social media to grow your brand, spread your message, and attract new patients to your practice. But social media marketing for ophthalmology can be hard. It’s not enough to just create content and post it whenever it
Earlier this week, Facebook announced a set of changes to its News Feed that would increasingly prioritize content shared by family and friends and show users less content from brands and news organizations. It’s largely a response to allegations of Russian influence in the 2016
For any marketing manager to be able to effectively promote their practice’s services, they must first start with the target demographic they are trying to sell to: where do they spend their time? What sorts of advertisements do they respond to? What techniques and strategies
The Internet is inherently social – from Facebook posts and Tweetstorms to viral YouTube videos and those articles your mom keeps emailing you, we all love sharing. But why do we share the content we discover, read, and watch online? What compels us to click
The first thing ophthalmologists need to know about social media is that it’s not just social. The fact is that the majority of users on Facebook, LinkedIn and Twitter go to those sites to find information about businesses and the products and services they offer.
“I’m an ophthalmologist, but I’m a little lost on how to use the Internet to the advantage of my practice. What types of content should I post online to get the most out of the investment I’ve made in my website and social media?” If
Let’s face it: social media has much of the ophthalmology world confused. At first glance it might seem like an embarrassing thing to admit, but it’s really not. So many ophthalmologists have personal profiles on popular social media sites like Facebook and Twitter, but they
LinkedIn: The de-facto standard for connecting with other industry professionals LinkedIn is a popular tool in the professional world, used to connect professionally online, post one’s resume and professional accomplishments, and seek out new job opportunities. But how can medical professionals use the popular professional