We exist to help elective surgeons increase patient volume, grow revenue, and build the practice of their dreams.
Survey Results: How Patients Look for Healthcare in 2021
As a doctor, you make a lot of assumptions about your patients and their experience. But do you know what your patients really want? This week on the Medical Marketing Podcast, we’ll take a look at survey results to show you how you can improve your practice to deliver exceptional
The Power of Video for Your Medical Practice
“A picture is worth a thousand words.” You’ve probably heard that phrase a thousand times. But according to Dr. James McQuivey of Forrester Research, if a picture is worth 1,000 words, one minute of video is worth approximately 1.8 million. Video content wields an incredible power when it comes to
Why the Most Beautiful Medical Practice Website Can Still Fail
If you’ve ever watched a show like Grey’s Anatomy, you’ve probably seen it before: an otherwise healthy person goes in for a checkup and is diagnosed with a rare, debilitating disease. The patient is shocked: they look healthy on the outside! But after some blood work and diagnostic tests, the
The Top 6 Technical SEO Issues Found on Healthcare Websites
As a doctor, your website is the most crucial aspect of your marketing strategy. Your website is almost always the first touchpoint that patients have with you, so it’s important to rank high on Google for important terms. But many doctors’ websites have hidden problems lurking beneath the surface that
Why All New Doctors Should Advertise Online
Starting a new medical practice is hard. There are many things to consider: staffing. Office space. Getting business documents in order. But the most important concern for new practices? A steady, consistent flow of new patients. If you’re starting your medical practice from square 1, you need patients – and
How the Google Search Algorithm Works
We all know that Google is the most important tool for finding information on the internet. It’s used by billions of people around the world to discover, connect, and learn each and every day. But most people don’t think about how Google actually works. That’s what we’ll explore this week
3 Must-Haves for a HIPAA-Compliant Website
Hello everybody, and welcome to the Medical Marketing Podcast from Messenger – the show where we give you actionable tips and insights to help improve your practice marketing, grow revenue, and take patient experience to the next level. I’m your host, Crawford Ifland, and today we’re going to be talking
Google Just Changed its Search Terms Report: Here’s What to Do Next
If your practice relies on any digital advertising to attract new patients, chances are you have a love-hate relationship with Google. As a healthcare marketer, you rely on Google’s products, such as Search and Google Ads, to deliver you patients. Google is so big that you can’t ignore them and
The 4 Patient Satisfaction Survey Questions You Need to Ask
Episode Transcript: The 4 Patient Satisfaction Survey Questions You Need to Ask Patient satisfaction surveys are important for private practices to understand how patients feel and get an idea for what needs to be improved. And yet, nearly 3 out of 5 patients say that their providers have never asked
Setting Up a New Medical Practice During COVID-19
This week, we’ll explore best practices and marketing channels for setting up a new practice and getting leads fast during COVID-19. This episode is a replay of a webinar hosted by the team at SoftwareFinder. A video of the full webinar may be found below: