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Healthcare Social Media Best Practices in 2020
Social media is a powerful tool for reaching new patients, sharing practice news, and connecting with peers. Done right, social media has the potential to grow awareness of your practice and lead to new patients.
Facebook’s News Feed is Changing. What Does it Mean for Your Practice?
Earlier this week, Facebook announced a set of changes to its News Feed that would increasingly prioritize content shared by family and friends and show users less content from brands and news organizations. It’s largely a response to allegations of Russian influence in the 2016 election, as well as implications
How to Reach an Aging Cataract Population
For any marketing manager to be able to effectively promote their practice’s services, they must first start with the target demographic they are trying to sell to: where do they spend their time? What sorts of advertisements do they respond to? What techniques and strategies can be used to attract
The Psychology of Why We Share Things Online
The Internet is inherently social – from Facebook posts and Tweetstorms to viral YouTube videos and those articles your mom keeps emailing you, we all love sharing. But why do we share the content we discover, read, and watch online? What compels us to click that share button and spam
4 Strategies to Attract New Patients with Social Media
The first thing ophthalmologists need to know about social media is that it’s not just social. The fact is that the majority of users on Facebook, LinkedIn and Twitter go to those sites to find information about businesses and the products and services they offer. For example, 73% of the
I’m an Ophthalmologist. What Types of Content Should I Post Online?
“I’m an ophthalmologist, but I’m a little lost on how to use the Internet to the advantage of my practice. What types of content should I post online to get the most out of the investment I’ve made in my website and social media?” If you’ve ever asked yourself (or
The Biggest Lie about Social Media
Let’s face it: social media has much of the ophthalmology world confused. At first glance it might seem like an embarrassing thing to admit, but it’s really not. So many ophthalmologists have personal profiles on popular social media sites like Facebook and Twitter, but they still haven’t yet found a
Use LinkedIn Like an Influencer
LinkedIn: The de-facto standard for connecting with other industry professionals LinkedIn is a popular tool in the professional world, used to connect professionally online, post one’s resume and professional accomplishments, and seek out new job opportunities. But how can medical professionals use the popular professional networking tool to advance their
How to use Twitter like the most successful physicians
There are a number of philosophies on how to successfully use Twitter as a business or networking tool, varying from carefully curating content to re-tweeting and following absolutely everybody. Some people focus on following those in a specific industry, others will literally follow tens (or hundreds) of thousands of people.
How to get the most out of Facebook as an Ophthalmologist
You probably have a personal Facebook account, but are you harnessing the power of the popular social network for your ophthalmic practice? Here are a few tips that address how to make the most of Facebook as an ophthalmologist: Be active While you won’t post on Facebook as frequently as