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Tag: Promotional Videos

Messenger healthcare marketing | the power of video for your medical practice

The Power of Video for Your Medical Practice

“A picture is worth a thousand words.” You’ve probably heard that phrase a thousand times. But according to Dr. James McQuivey of Forrester Research, if a picture is worth 1,000 words, one minute of video is worth approximately 1.8 million. Video content wields an incredible power when it comes to

Messenger healthcare marketing | using video to attract more patients to your ophthalmic practice

Using Video to Attract More Patients to Your Ophthalmic Practice

For many patients, even the most routine medical appointment can make them nervous. Going to the doctor can be a scary prospect, even for those in apparently perfect health. We believe that video is one of the most important – and effective – tools for ophthalmologists to use in connecting,

Messenger healthcare marketing | 5 tips to optimize landing page videos and make patients convert

5 Tips to Optimize Landing Page Videos and Make Patients Convert

If you want your practice to stand apart from every other practice in your market, chances are you should be using video. The stats surrounding video are powerful: marketers who use video grow revenue 49% faster than non-video users, and 51% of marketing professionals worldwide name video as the type

Messenger healthcare marketing | the anatomy of a great medical promotional video

The Anatomy of a Great Medical Promotional Video

When it comes to digital marketing, video is king. Multiple studies have shown the impact that brand videos can make on audiences of all kinds, from increasing engagement to improving recall of your business even days after watching the video. The same is true for promotional videos focusing on ophthalmic

Messenger healthcare marketing | why every practice needs a promotional video

Why every practice needs a promotional video

More and more, patients are going online to research physicians before they make a choice. While the average patient may have a primary care provider that they turn to for day-to-day medical needs, the treatment an ophthalmologist offers isn’t quite as frequent, so patients are likely to do a bit