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Medical Search Engine Optimization

Is Your Practice Ready for Google’s Page Speed Update?

Last week, Google announced a major change to their search engine ranking algorithm that will penalize those website that load most slowly by moving them down in search results. While it has long been suspected that Google favors websites that load quickly, this is the

How to Use SEO to Attract More Patients to Your Practice

If you’re interested in attracting more patients to your ophthalmic practice, then you need to have the right marketing tools in your arsenal. This includes content marketing, social media, PR, and of course, SEO. SEO is always changing – it’s estimated that Google makes between

Unraveling the Mysteries of SEO

If you have a website, you have undoubtedly been introduced to three magic letters: SEO, short for search engine optimization. Understanding and harnessing the power of SEO is like the modern-day Holy Grail of the web: It is elusive, and few people are on the

Actionable SEO Tactics for Practice Administrators

What is SEO? There’s a lot of mystery surrounding SEO, especially in the medical industry. “What is it?” “Why does it matter?” “If I use SEO, will I be #1 on Google?” Put simply, Search Engine Optimization (SEO) is the process of optimizing your website

The Unseen Risk Hiding in Your Website

When it comes to our marketing, our websites are often treated like cars: change the oil every 3 months, but unless something breaks or a problems arises, they usually require fairly little maintenance, right? Wrong. The Internet moves a little faster than the automotive industry.