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Case Study

Lake Lazer Eye Center: Improving ROI for a Multi-Office Ophthalmic Practice in Detroit

See how we helped Detroit’s premier LASIK practice improve ROI and get more patients Google Ads


Increase in Impressions


Increase in Click-Through Rate


Increase in Patient Leads


Increase in Conversion Rate


Executive Summary

Lake Lazer Eye Center is a multi-office, high-volume cataract and refractive practice in the Detroit, Michigan area. Their expertise is unmatched in the Detroit area, but they were having trouble managing their ad spend on Google Ads effectively.

Lake Lazer Eye Center had been running PPC ads on Google for quite some time, but they weren’t seeing the results they had hoped for. While their strategy was still cash-flow positive, they had a suspicion that their results could be better. In order to stay competitive with other providers, they needed to maintain their ad spend, but results needed to improve – and fast.

By optimizing Lake Lazer’s campaigns to eliminate wasted spend and optimize for conversions with smart targeting, we were able to increase Lake Lazer’s patient volume and dramatically reduce the cost to acquire a new patient.

What We Did

Paid Search Advertising

  • Keyword Research
  • Campaign Creation
  • Retargeting & Audience Building
  • Landing Page Design
  • Conversion Rate Optimization
  • A/B Testing
  • Conversion Tracking
  • Advanced Bid Adjustments
  • Reporting & Analysis
The Work

Paid Search Advertising

We helped Lake Lazer Eye Center optimize their ads to reduce wasted ad spend and other inefficiencies created by their account structure and ad copy. By taking a holistic look at their account, their ads, and keywords in conjunction with their website, we were able to form a more accurate picture of the typical journey a patient went through, which we were able to optimize at various steps along the way.

The optimizations we made were designed to be flexible. By cutting costs, the practice had the option to redirect ad spend elsewhere if desired – or, they could ramp up ad spend on Google for even greater results.

Key Stats

57% Increase in Impressions 53% Increase in Click-Through Rate

65% Increase in Patient Leads 55% Increase in Conversion Rate

Messenger Healthcare Marketing | Lake Lazer Eye Center

“Messenger has been instrumental in our practice growth, thanks to their expert management of our advertising campaigns. I have been thrilled with the optimizations they have made to our advertising, which has helped us get more patients than I ever thought possible before. Their guidance and expertise sets them apart from any other marketing agency I have ever worked with.”


Shabbir Khambati, MD
Medical Director, Lake Lazer Eye Center

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