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Growth in Website Traffic Growth in Users from Google
Case Study
Visiometrics: Making a Splash in the Ophthalmic Industry with a Revived Brand
See how our efforts to help Visiometrics revive its brand generated greater awareness in the ophthalmic industry – and eventually led to an acquisition
1,188%
1,431%
Background
Executive Summary
Visiometrics was in desperate need of a brand facelift in order to jump-start sales of their HD Analyzer.
Their previous website was in dire need of a facelift – it hadn’t been updated in several years and wasn’t mobile-friendly. While their website mentioned the HD Analyzer, it wasn’t a powerful sales tool to help physicians understand the importance of ocular scatter, nor was it an educational resource for patients…it just sat there.
What’s more, Visiometrics lacked a consistent message across their brand and sales channels – a problem that was hurting their sales, physician outreach efforts, and patient education. If nobody understood why “Scatter Matters,” how could they sell their HD Analyzer?
The company needed to give their website a facelift without changing their branding or the HD Analyzer device itself. It needed a clearer way to communicate the importance of ocular scatter to physicians and patients alike. So, with an old website that didn’t tell their story and nearly no marketing collateral to speak of, Visiometrics gave Messenger a call.
What We Did
Website Design
- User Experience Research
- Custom Website Development
- Conversion Rate Optimization
- Page Speed Optimization
Brand Identity & Marketing Collateral
- Discovery & Strategy
- Brand Identity Direction
- Messaging & Positioning
- Marketing Collateral
- Tradeshow Banner Design
The Work
Website Design
Messenger helped Visiometrics rebrand and redesign their website, establishing a consistent message – and a way to tell it – to their many audiences.
We helped Visiometrics craft a custom mobile-friendly website designed to tell their story, educate patients, and help physicians self-identify why the HD Analyzer could help them build a premium practice. By doing so, we were able to help Visiometrics clearly communicate their story to multiple audiences and boost sales of their devices.
Key Stats
1,188% Growth in Website Traffic 1,431% Growth in Users from Google
Visiometrics’ old website
Visiometrics’ new website
The Work
Marketing Collateral
In addition to a digital rebrand, Visiometrics needed tradeshow banners and other marketing collateral to help tell their story to physicians and strategic partners at industry events.
We helped Visiometrics design tradeshow banners and other marketing collateral to tell a cohesive story to their many audiences, showing the benefits of the HD Analyzer and demonstrating why “Scatter Matters.”
Partially as a result of this improved storytelling and greater engagement with industry partners, Visiometrics entered into talks and was eventually acquired by Keeler USA, a subsidiary of Halma plc.
“We reached out to Messenger when we had very little capacity to redesign our website and build out content. As the team grew and more folks got involved on the project, Messenger provided great leadership, valuing the opinions of others while urgently shepherding the project along. Messenger was very adaptable and had wonderful ideas to help us along to get to a drastically improved web presence in a short amount of time. I would highly recommend their team and look forward to working with them on future projects.”
David Franco
VP of Commercial Operations, Visiometrics
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