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Case Study

Dr. Jacqueline Muller: Updating a Legacy Website for the Digital Age while Preserving SEO

See how we helped Dr. Jacqueline Muller refresh her website while maintaining the strong reputation she has built with Google over the years


Increase in Users


Increase in Pageviews


Increase in Traffic from Google


Executive Summary

Dr. Jacqueline Muller is an experienced dry eye specialist in Manhattan who has enjoyed strong rankings on Google over the years.

The problem? Her website looked like it hadn’t been updated since the late 1990s. For patients who have been coming to her over the years, it wasn’t a huge issue – but her outdated website was holding her back from attracting new patients and helping her practice grow.

We helped Dr. Muller update her website to focus on mobile-friendliness and patient experience while maintaining the strong brand reputation she has built in Google’s eyes.

What We Did

Website Design

  • User Experience Research
  • Custom Website Development
  • Conversion Rate Optimization
  • Page Speed Optimization
The Work

Healthcare Website Design

Messenger helped Dr. Muller re-design her website, giving it a fresh face and a mobile-friendly design to help attract more patients.

Not only did we work to preserve the SEO equity that Dr. Muller had built up, but we also worked with her to add more educational patient resources to the website to help patients understand common eye conditions and how Dr. Muller can treat them.

By adding additional content to the website and updating its design, Dr. Muller has seen substantial growth – not just in terms of online metrics and Google rankings, but also in patient volume and repeat patient visits.

Key Stats

103% Increase in Users 71% Increase in Pageviews

176% Increase in Traffic from Google

Messenger Healthcare Marketing | Dr. Jacqueline Muller

 “I am so thankful for Messenger’s expertise in helping me redesign my website. At first I was concerned that making any changes to my website would hurt my SEO – which is my #1 driver of patients – but Messenger put my mind at ease and guided me through the process. Today, my practice is seeing more patients than ever before, thanks to the Messenger team!”


Jacqueline Muller, MD
Founder, The Dry Eye Treatment Center

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