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Promotional Videos

The Power of Video for Your Medical Practice

“A picture is worth a thousand words.” You’ve probably heard that phrase a thousand times. But according to Dr. James McQuivey of Forrester Research, if a picture is worth 1,000 words, one minute of video is worth approximately 1.8 million. Video content wields an incredible

The Anatomy of a Great Medical Promotional Video

When it comes to digital marketing, video is king. Multiple studies have shown the impact that brand videos can make on audiences of all kinds, from increasing engagement to improving recall of your business even days after watching the video. The same is true for

Why every practice needs a promotional video

More and more, patients are going online to research physicians before they make a choice. While the average patient may have a primary care provider that they turn to for day-to-day medical needs, the treatment an ophthalmologist offers isn’t quite as frequent, so patients are

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