Medical Marketing Podcast

What should you do when an update to Google’s algorithm affects your practice, traffic, and your patient pipeline? How can your practice recover from a Google update?

SEO can be confusing, and like everything with a steep learning curve, you’re bound to make some mistakes. In this episode, we’ll show you how to avoid the most costly and most common SEO mistakes most people make.

You’ve probably been told that Search Engine Optimization is important. But why is good SEO so vital to the modern healthcare practice? And what role should SEO play in your overall marketing plan?

In our last episode, we examined the fundamentals of SEO. But we also saw how SEO is a constantly-changing game, a world in which rumors, gamification, and outright lies abound. So in this episode, we’ll debunk some of the most common myths about SEO and introduce some best practices to help vault your practice to Page 1 instead.

SEO: one of the most confusing topics in digital marketing today. Rumors and misconceptions abound – is SEO really important? Should I be paying for SEO, or should I try to do it myself? What is SEO in the first place? In this episode, we’ll set the record straight about the fundamentals of SEO.

Blogging has been around since the 90s, and billions of people read blogs every month. Blogging is a great way to share our thoughts and experiences, and every marketer knows the power of great content. But how do you draw the line between a personal and professional brand as a physician? And what about HIPAA concerns? This week, we look at a question many physicians are asking: is blogging a waste of time?

Having a pretty practice website isn’t enough. These days, if your website isn’t blazingly fast, you’ll lose potential patients…and Google won’t be happy, either. In this episode, we learn why speed is one of the most important investments you can make in your practice.

Most physicians in private practice claim to know how important their website is. But too many doctors make the same mistakes with their practice websites over and over – mistakes that are holding them back from more patients and more revenue. Are you one of them?

Physicians love to talk about the patient experience. It’s become a trending topic of conversation in recent years—and rightly so. From appointment scheduling to the visit itself, the friendliness of the staff to the ease of the billing process, all physicians want to deliver an outstanding experience for their patients. But there’s one thing we’re missing…

Every doctor has a website. But not all websites are created equal. In this week’s episode, we take a look at the essential features of a great practice website, how to utilize your website to the fullest, and how you can set your practice website apart from the rest.