We help physicians increase patient volume, grow revenue, and build the practice of their dreams.
From Bad LASIK Candidate to Brand Evangelist: A Patient’s Perspective
This post was originally published in MillennialEYE. I’ve been living with the inconvenience of glasses and contacts for the past 20 years. I had thought about getting LASIK for a long time, but, for one reason or another, I had never pulled the trigger. (Ironic,
The Impacts of Google’s Mobile-First Indexing for Doctors: What You Need to Know
Mobile-first indexing for doctors is a big deal. But what does it mean? Why should you care? In this blog post, we will answer these questions and more. You’ll learn about the impacts of Google’s mobile-first indexing, what it means for your website, and how
How to Brand a New Medical Practice: Tips, Tactics, and Tools
Branding a new medical practice is an important first step in ensuring customer loyalty, patient satisfaction, and positive word of mouth referrals. A strong brand can help patients easily identify you and your practice as the “go-to” for exceptional care. You want to make sure
The 4 Most Important 2021 Healthcare Marketing Trends
If there’s one word that could be used to describe 2020 in a nutshell, it’s “unprecedented.” 2020 was an unprecedented year for the entire world – no business or industry was immune from the effects of COVID-19 or the changes it brought to our way
How to Use Live Chat to Get More Patients: The Definitive Guide
Want to grow your healthcare practice? Learn how to use live chat to get more patients with our in-depth guide to live chat for physicians in private practice.
Ethical Marketing and Advertising in Ophthalmology
Competition is on the rise in healthcare. Especially as reimbursements decrease for many ophthalmic procedures, more ophthalmologists are turning to marketing to attract more patients, increase revenue, and stay competitive. Many ophthalmologists rely on marketing agencies rather than performing marketing activities in-house, and it’s all
Why all ophthalmic practices should be more like Tesla
A Look at a High-Touch, Relational Approach to Patient Experience In our last post, we looked at the value of using a psychological concept called priming to attract and retain more satisfied patients at your ophthalmic practice. While priming and other psychological tactics are powerful,
Use Psychology to Get More Satisfied Patients
Your practice is built around your patients. If you want your practice to grow in stature and reputation, you have every reason to want not only more patients, but more satisfied patients as well. Fortunately, there are many ways to obtain more patients. Many of
What Makes a Practice Website Effective?
You’d be hard-pressed to find an ophthalmologist in 2018 who doesn’t have a website. However, upon further inspection, you might suspect that many in the medical community don’t care about their website or online reputation: their website isn’t responsive, pages are out of date, it’s
Ophthalmology Digital Marketing Trends Forecast for 2018
If you want to attract more patients to your ophthalmic practice, you have to know which methods of marketing will give you the best return on investment. This isn’t just about doing what’s cool or trendy in marketing right now – it’s about choosing the