Case Study

Parkway Optical Boutique

Parkway Optical is a new optical boutique in Bakersfield, California whose physicians and staff are the best in the business. But starting from scratch meant the practice needed visibility – and fast. To do so, they reached out to us to engage in smart, targeted PPC campaigns through Google Ads.


Keyword Research
PPC Management
Search + Display Ads Creation
Landing Page Optimization

Project Date

December 2018

The Challenge

Starting a practice is hard – especially in a market where other practices have dominated for years. In order to make the launch of a new practice successful, Parkway Optical needed its brand and its services to get in front of the right people.

Starting a practice from scratch is also costly and complex – and with so many moving parts, Parkway needed to be sure that its marketing budget was being well spent. The practice didn’t have the luxury of spending money in lots of different areas to see what worked well. They needed results – and fast.

The Solution: Targeted PPC Campaigns with Google Ads

Messenger helped Parkway Optical get their practice off the ground by creating fresh PPC campaigns with Google Ads that are optimized for local impact and immediate results. By targeting the right locations, keywords, and demographics, we were able to attract the right patients to the practice and boost Parkway’s revenues.

Over time, our expertly-managed PPC campaigns have helped Parkway reduce their cost-per-click (CPC) and increase patient conversions, which has helped their modest ad spend go even farther – and improved their advertising ROI.


By implementing precisely-targeted PPC campaigns with Google Ads, Parkway Optical has been able to see increased volume in patient leads and revenues early in the life of their practice.

Here are some of the highlights:

  • 21% increase in Website Clicks
  • 15% increase in Patient Leads
  • 49% increase in Click Through Rate (CTR)

Curious What PPC Management Could Do for Your Practice?