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Paragon BioTeck needed to produce videos for their iLast and Comfortear products by leveraging the voices of their Key Opinion Leaders on social media and through their marketing. Paragon BioTeck has an impressive array of Key Opinion Leaders to help market their lid hygiene products, but they wanted to expand their reach. While the KOLs had great things to say about Paragon’s products, their professional opinions and expertise hadn’t been captured in a way that let Paragon’s potential customers know what the “experts” had to say. Paragon was missing out on a substantial opportunity to tell their story. We helped Paragon BioTeck create promotional videos of their KOLs and a video advertisement for the ASCRS tradeshow in New Orleans. Video Production Messenger helped Paragon produce and edit video content of Key Opinion Leaders’ testimonials about the iLast and Comfortear lid hygiene products. These eight videos served multiple purposes: not only could they be shown at trade shows, and other industry events, but they were also cut so that Paragon could use them for social media as well. Combined with exceptional product imagery, these KOL testimonial videos have helped Paragon market their lid hygiene system and speak of the incredible results the experts have been able to obtain with Paragon’s products. In addition to KOL testimonial videos, Paragon wanted to make a splash at ASCRS – the industry’s largest trade show – with some video advertisements as well. Seeing as the event was being held in new Orleans, we decided to go with a jazz-themed ad showing off Paragon’s suite of lid hygiene products. These ads were played on the shuttle buses taking conference attendees to and from their hotels to the convention center. “It was a pleasure working with Messenger for our video testimonials. We weren’t able to be present for the video shoot, but they were very responsive and informative during the whole process – I felt confident that we were in good hands. Plus, our experts were grateful for the professionalism and guidance their team offered once they were in front of the camera. Thank you!” Stefanie Henning Case Study
Paragon Bioteck: Leveraging the voices of Key Opinion Leaders through Video
See how we helped Paragon Bioteck grow awareness of its products by amplifying the voices of KOLs through video
Background
Executive Summary
What We Did
The Work
Key Opinion Leader Video Interviews
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The Work
Video Advertisement for ASCRS
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Director of Marketing, Paragon Bioteck
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