Case Study

Kugler Vision

Kugler Vision is the premier ophthalmic practice in the Omaha, Nebraska region. In fact, Kugler Vision is the only ophthalmic practice in Nebraska and Iowa that specializing in all 7 vision correction procedures: LASIK, SMILE, PRK, ICL, Cataract Surgery, Corneal Inlays, and Refractive Lens Exchange. Their experience and professional service is lauded by current patients, but they were having trouble attracting new patients to their practice.

Kugler Vision was up against some stiff competition who had a head-start of several years in building their SEO. Using a smart SEO strategy to target specific patients, we were able to transform Kugler Vision’s online presence and enhance their organic visibility.


Keyword Research
On-Page SEO Improvements
Search Engine Optimization
Page Speed Optimization

Project Date

January 2018

The Challenge

Kugler Vision is a premier ophthalmic provider in the Omaha area, but they faced a number of challenges. Their competitors had a significant head-start on their SEO, so Kugler Vision needed to catch up in order to better serve the patients who could benefit from their unparalleled expertise.

Unfortunately, previous SEO providers had not been effective. While their previous provider had many suggestions for the practice, implementation and follow-through were lacking – Kugler Vision was left to do everything by themselves.

The Solution: A New SEO Strategy

We helped Kugler Vision implement a new SEO strategy that would help them catch up to their biggest competitors.Β We started with an in-depthΒ SEO AuditΒ of their practice website to identify current strengths and areas for possible improvement in their SEO and backlink strategy.

We designed this SEO strategy to complement their existing marketing initiatives, including social media, Search Engine Marketing, and local marketing efforts, all while adhering to their excellent brand guidelines and well-developed practice “voice.”


“We turned to Messenger for their SEO services. Messenger not only knows SEO best practices and will make recommendations to improve your SEO, but will execute the needed updates for improvement. In less than a year, with their expertise, we have seen great improvement.

They are professional, knowledgable, delightful to work with, and have quick response and turnaround times β€” everything completed is high quality. I can’t say enough good things about them β€” highly recommend!”

Christina Parish

Community Manager, Kugler Vision


By implementing a new SEO strategy, Kugler Vision has been able to see the number of backlinks to their website grow, their Search Engine rankings improve,Β and their patient leads increase in a matter of months.

Here are some of the highlights:

  • Kugler Vision’s Search Engine Results Page (SERP) rankings improved by an average ofΒ 29% in under eight months.
  • Kugler Vision now has aΒ Page 1 ranking for ten main keywords.
  • Keywords have improved in SERP rankings byΒ an average of 21 spots.

Curious How Your Practice SEO Could Improve?