Case Study

Chu Vision Institute

Chu Vision has an experienced team that is constantly elevating the standard of eye care in the Minneapolis area through its various vision-correcting procedures, but they wanted to improve the volume of LASIK patients coming from organic searches on Google. Chu Vision had a substantial opportunity to reach more patients through search engine optimization and website visibility. In order to reach more patients, Chu Vision had to be more, well…visible.


Keyword Research
On-Page SEO Improvements
Search Engine Optimization
Page Speed Optimization

Project Date

February 2018

The Challenge

Chu Vision is a premier ophthalmic provider in the Minneapolis area, but they faced a number of challenges. While they had previously focused on cataract procedures, a main goal for 2018 was to increase their LASIK patient volume.

With lots of big practices in the Minneapolis area – with big marketing budgets to match – Chu Vision was trying to play “catch up” to get on Page 1 and increase the number of LASIK leads they were obtaining from their website.

Unfortunately, previous SEO providers had not been effective. Although past providers had lots ofΒ suggestionsΒ for Chu Vision, these providers were lacking in actualΒ implementation – and their cost wasn’t justifiable in terms of the results they were delivering.

For everything Chu Vision Institute had invested in previous SEO providers, the needle didn’t move at all.Β It was time for a switch.

The Solution: A Thoughtful SEO Strategy

Messenger helped Chu Vision implement a new SEO strategy to increase LASIK patient volume. We began with an in-depthΒ SEO AuditΒ to identify current strengths and all areas for possible improvement in their SEO.

Our audit revealed that previous SEO providers hadn’t even been targeting desired keywords, including “cataract surgery,” “LASIK,” or even “Minneapolis.” Chu Vision’s website needed to be updated and optimized to conform to SEO best practices and be in compliance with what Google wanted to see.

With this information in hand, we were able to craft a solution that both optimized their practice website for desired keywords and identified ways to build links and enhance their practice reputation across the Internet.


By implementing a well-informed SEO strategy, Chu Vision has been able to see their Search Engine rankings improve and their LASIK patient leads increase in a matter of months.

Here are some of the highlights:

  • Chu Vision’s Search Engine Results Page (SERP) rankings improved by an average ofΒ 67% in under five months.
  • Chu Vision has aΒ Page 1 ranking for seven main keywords,Β with more poised to break on to Page 1 soon. Before we began working with Chu Vision, only one keyword was on Page 1.
  • Keywords have improved in SERP rankings byΒ an average of 27 spots.

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