Case Study

Carrot LASIK & Eye Center

Carrot LASIK & Eye Center boasts an experienced team that delivers second-to-none eye comprehensive eye care in the Phoenix, Arizona area. However, as a relatively new practice, the doctors at Carrot wanted to refine their brand and more clearly articulate their message to their patients. Carrot LASIK & Eye Center reached out to Messenger to improve the design of their website and outstanding SEO issues that were holding them back from ranking higher on Google and attracting more patients.

Duties

Responsive Website Design
Keyword Research
On-Page SEO Improvements
Search Engine Optimization
Page Speed Optimization

Project Date

February 2021

The Challenge

Carrot LASIK & Eye Center boasts an experienced team that delivers second-to-none eye comprehensive eye care in the Phoenix, Arizona area. However, as a relatively new practice, the doctors at Carrot wanted to refine their brand and more clearly articulate their message to their patients.

A big part of their website refresh was a renewed focus on Search Engine Optimization. As a relatively young practice, Carrot was finding it hard to compete with the “big names in town” and attract patients from organic search.

Carrot LASIK & Eye Center reached out to Messenger to improve the design of their website and outstanding SEO issues that were holding them back from ranking higher on Google and attracting more patients.

The Solution: A Thoughtful SEO Strategy

Messenger helped Carrot LASIK & Eye Center redesign their existing website with a more modern, mobile-friendly look and feel that delivers a better, more convenient online experience to patients. Features of the website include a LASIK savings calculator, convenient patient self-scheduling options, and comprehensive information on all of the procedures the practice offers.

Messenger also developed a comprehensive SEO strategy and roadmap for the practice’s continued success in organic search. Messenger began with a comprehensive On-Page SEO Audit addressing outstanding issues with Carrot’s website, and then began working to improve the practice’s reputation and backlink profile around the web.

Results

Thanks to Messenger’s efforts in both website design and SEO, Carrot LASIK & Eye Center has seen a 32% increase in website traffic and a 154% increase in their patient conversion rates.

Curious How Your Practice SEO Could Improve?