Case Study

Anderson Plastic Surgery & MedSpa

Double Board-Certified in plastic surgery and otolaryngology (head and neck surgery), Dr. Robert G. Anderson is one of the best plastic surgeons in Texas. As a member of both the American Society of Plastic Surgeons and the prestigious American Society for Aesthetic Plastic Surgery, Dr. Anderson maintains a firm commitment to patient education and the advancement of plastic surgery.

However, despite numerous professional achievements, Dr. Anderson’s online reputation left something to be desired. His practice website was in need of a facelift, its SEO needed improving, and a new website needed to be developed for their Medical Spa.


Keyword Research
On-Page SEO Improvements
Search Engine Optimization
Page Speed Optimization
Website Security Updates

Project Date

November 2017

The Challenge

Dr. Robert Anderson is one of the best plastic surgeons in Texas, but his online presence needed some help to attract new patients and grow the practice. Not only did his main website need some updates and security fixes, but Dr. Anderson needed a new website to advertise the practice’s new Medical Spa – all while enhancing the practice’s SEO.

Previous website designers were not responsive – it often took weeks for Dr. Anderson’s staff just to get a reply to an email.Β What’s more, previous SEO providers had not been effective for Dr. Anderson, either. The money spent on SEO initiatives in the past had not driven real results for the practice.Β It was time for a switch.

The Solution: A New SEO Strategy

Messenger helped Anderson Plastic craft a new SEO strategy that focused on high-impact keywords that qualified patients were searching for. By trying to rank highly for a select few high-value keywords, Anderson Plastic was able to target their audience more effectively and convert more patients.

This new approach helped the practice more effectively target their website visitors by search intent. Rather than trying to rank for every keyword possible, we chose a select few that would actually drive results and revenue to the practice – those which were more likely to convert website visitors into paying patients.

The Solution: A New Website

In addition to a new SEO strategy for the practice, Dr. Anderson needed a new website for the practice’s new Medical Spa. We worked with Dr. Anderson’s marketing staff to create a responsive website that promoted the vast range of services and products available at the practice’s MedSpa, including cosmetic products available for sale at the MedSpa and through a custom-designed eCommerce application.


“Our website, SEO, and web presence was terrible and the team running it all for us was never available to help. After the first phone call with Crawford at Messenger I could tell we found the right group. He understood my pain, talked through some quick solutions that would get us pointed in the right direction, and showed genuine care for me and my business. Seven months later we are in a great place and I can still say that the team at Messenger are always there to help with any issue, big or small. So glad I have Messenger on my team!”

Lauren Duke

Business Manager, Anderson Plastic


Thanks to our new SEO strategy, Anderson Plastic has seen their Search Engine rankings improve and their patient leads increase significantly in under a year.

Here are some of the highlights:

  • Anderson Plastic’s Search Engine Results Page (SERP) rankings improved by an average ofΒ 127% in under nine months.
  • Anderson Plastic has aΒ Page 1 ranking for twelve main keywords,Β with several more poised to break on to Page 1 soon. Prior to our SEO implementation, the practice did not have any keywords ranking on Page 1 of Google.
  • Keywords have improved in SERP rankings byΒ an average of 118 spots.

Curious How Your Practice SEO Could Improve?