Category: Patient Experience

Marketing Patient Experience

Ethical Marketing and Advertising in Ophthalmology

Competition is on the rise in healthcare. Especially as reimbursements decrease for many ophthalmic procedures, more ophthalmologists are turning to…

Marketing Patient Experience

Why all ophthalmic practices should be more like Tesla

A Look at a High-Touch, Relational Approach to Patient Experience In our last post, we looked at the value of…

Marketing Patient Experience

How to Use Psychological Priming to Gain More Satisfied Patients

Your practice is built around your patients. If you want your practice to grow in stature and reputation, you have…

Marketing Patient Experience Website Design

What Makes an Ophthalmic Practice Website Effective?

You’d be hard-pressed to find an ophthalmologist in 2018 who doesn’t have a website. However, upon further inspection, you might…

Marketing Patient Experience

Ophthalmology Digital Marketing Trends Forecast for 2018

If you want to attract more patients to your ophthalmic practice, you have to know which methods of marketing will…

Patient Experience Website Design

Are your website’s images hurting you?

We’ve all heard it said that an image is worth a thousand words. It’s an old phrase, but it’s never…

Marketing Patient Experience Social Media

How to Reach an Aging Cataract Population

For any marketing manager to be able to effectively promote their practice’s services, they must first start with the target…

Marketing Patient Experience

Smart Investments in Patient Experience

If you’ve been in the ophthalmic world for long, there’s one buzz word that you hear all the time: patient…

Marketing Patient Experience

8 Tips to Improve Your Ophthalmic Practice Marketing

The key to sustained growth for your ophthalmic practice is an organized, multi-faceted marketing strategy. Ideally, you need to craft…

Marketing Patient Experience

Marketing Psychology: 5 Revealing Principles of Human Behavior

One big key to becoming a better marketer is to know why people behave the way they do. Why do…

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