Beyond updating Santa Barbara Behavioral Health’s website aesthetic, careful attention had to be paid to Search Engine Optimization best practices as well. By separating the old SBBH website into different pages that more accurately communicated the practice’s services and benefits, we were able to create more opportunities for local ranking.
An in-depth audit of the practice’s SEO helped to identify a host of on-page, technical issues that prevented SBBH from ranking well in the Santa Barbara area. When we re-designed the website, we were careful to craft copy and fix technical issues that were holding SBBH back from increased patient leads online.
In addition, we paid careful attention to the speed of the website, which is an increasingly important factor in how Google ranks websites. By utilizing image compression, asynchronous loading of scripts, caching, and a smart Content Delivery Network, we were able to cut page load time by 65%.
Not only was the site’s SEO not performing well, but the practice didn’t have a way to track patient behavior online. Previously, Google Analytics had not been installed on the website, so SBBH had no insight into how patients were using its website. We fixed this by installing Google Analytics and getting the practice set up to measure the effect of its marketing efforts.
134% Increase in Google rankings 21% Increase in leads from Organic Search