Omega Ophthalmics had operated in “stealth mode” for the past five years as they developed the design for their proprietary intraocular lens. Because the design was so novel, Omega needed to fly under the radar and not give too much information away.
While Omega had a website, it didn’t contain many concrete details about their device. There were no photos, no patent information, and only some information about what the new lens was and what it could do for ophthalmology.
But Omega’s story was much larger than that – their IOL is not only groundbreaking for ophthalmology in that it can control the X, Y, and Z-axes and keep the capsular bag open, but it has a variety of potential applications in other markets, including pharmaceuticals and virtual, augmented, and mixed reality.
The challenge for Omega was deciding how much to reveal – from photos to technical details, patent grants, and more. Omega received several patent grants during the website design process, so including technical details and photos of their design was key to their public reveal.
The reveal itself wasn’t so simple, as Omega had a variety of audiences – ophthalmic, pharmaceutical, and high-technology. As such, we needed to craft a unique story for each of these audiences, as the Omega lens has a very unique application for each industry.
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