Missouri Eye Institute had been running paid social campaigns on Facebook and Instagram for years, but results had been lacking. Missouri Eye handed over management of their social advertising to Messenger with the goal of improving ROI and driving more patient leads to help support the practice’s aggressive growth goals.
We began with an in-depth audit of Missouri Eye Institute’s performance on social media and immediately found opportunities for improvement, including optimizations to targeting, budgets, and ad creative.
Thanks to our efforts, Missouri Eye Institute saw incredible increases in the number of prospects reached, the number of patient leads generated, and its conversion rate, while cutting cost per lead by nearly 25%.
All of these efforts served to improve the practice’s return on investment and make social advertising one of the practice’s highest-performing marketing channels.
56% Increase in Facebook Leads 21% Reduction in Cost Per Lead
1.51 million Facebook Users Reached