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Case Study

Missouri Eye Institute: An Explosion in Patient Leads from Paid Social Media

See how we helped Missouri Eye Institute get far more patients from paid social advertising than ever before

56%

Increase in Facebook Leads

 

21%

Reduction in Cost per Lead

1.51M

Facebook Users Reached

Background

Executive Summary

Missouri Eye Institute offers a robust suite of cataract and refractive vision correction offerings in its three Missouri locations, but paid social advertising – a key source of patient leads – was lacking. Missouri Eye Institute reached out to Messenger to help improve ROI on their advertising campaigns and “turn on the faucet” of patient leads.

What We Did

Paid Social Advertising

  • Audience Research
  • Campaign Creation
  • A/B Testing
  • Remarketing & Audience Building
  • Lead Form Ad Creation
  • Conversion Tracking
  • Reporting & Analysis
The Work

Paid Social Advertising

Missouri Eye Institute had been running paid social campaigns on Facebook and Instagram for years, but results had been lacking. Missouri Eye handed over management of their social advertising to Messenger with the goal of improving ROI and driving more patient leads to help support the practice’s aggressive growth goals.

We began with an in-depth audit of Missouri Eye Institute’s performance on social media and immediately found opportunities for improvement, including optimizations to targeting, budgets, and ad creative.

Thanks to our efforts, Missouri Eye Institute saw incredible increases in the number of prospects reached, the number of patient leads generated, and its conversion rate, while cutting cost per lead by nearly 25%.

All of these efforts served to improve the practice’s return on investment and make social advertising one of the practice’s highest-performing marketing channels.

Key Stats

56% Increase in Facebook Leads 21% Reduction in Cost Per Lead

1.51 million Facebook Users Reached

“Thanks to Messenger’s guidance and expert support, our Facebook campaigns have been firing on all cylinders and driving more leads than I had ever imagined. I didn’t know we could have it this good…”

Chuck-jansen

Chuck Jansen, MD
Missouri Eye Institute

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