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The Anatomy of a Great Promotional Video For Your Ophthalmic Practice

The Anatomy of a Great Promotional Video For Your Ophthalmic Practice

When it comes to digital marketing, video is king. Multiple studies have shown the impact that brand videos can make on audiences of all kinds, from increasing engagement to improving recall of your business even days after watching the video.

The same is true for promotional videos focusing on ophthalmic practices. But even though video is powerful, throwing one together isn’t enough – you need to ensure that your message captivates your audience, driving them toward a visit. 

How to get more (and happier) patients through the power of video

How to get more (and happier) patients through the power of video
“A picture is worth a thousand words.”

You’ve probably heard that phrase a thousand times. But if the statistics are correct, if a picture is worth a thousand words, a minute of video is worth approximately 1.8 million.

Cataract Surgery Changed My Life: A Patient's Perspective

Cataract Surgery Changed My Life: A Patient's Perspective

In the spirit of Thanksgiving and the upcoming holiday season, we dug deep into our archives to share a patient's story of thankfulness for restored vision after cataract surgery.

In our search we came across Sybil, a 71-year-young patient of Dr. Tal Raviv at the Eye Center of New York. At the time of our interview, Sybil was actively training for and competitively participating in triathlons.