We exist to help elective surgeons increase patient volume, grow revenue, and build the practice of their dreams.
Self-Serving Social Media in Healthcare – Why Doctors Should Focus on the Patient
There’s no doubt that social media is important for healthcare providers. But oftentimes, doctors get social media all wrong. More and more doctors are turning to Instagram, Facebook, and Twitter accounts to share their thoughts on healthcare policy, patient care, or to advertise their medical
Google Page Experience Update: Why it Matters for Healthcare Providers
Last year, Google announced their “Core Web Vitals” algorithm update, which is designed to elevate websites that deliver an exceptional user experience. The algorithm update was originally scheduled to release in May of 2020. In light of the pandemic and the challenges many businesses have
How to Market Your Telehealth Services
If there’s one thing that the Covid-19 pandemic taught the medical industry, it’s that telehealth is here to stay. Telehealth has exploded over the past year. What was once a necessity for doctors and patients to stay connected during the pandemic has become something patients
How the Google Search Algorithm Works
We all know that Google is the most important tool for finding information on the internet. It’s used by billions of people around the world to discover, connect, and learn each and every day. But most people don’t think about how Google actually works. That’s
The Impacts of Google’s Mobile-First Indexing for Doctors: What You Need to Know
Mobile-first indexing for doctors is a big deal. But what does it mean? Why should you care? In this blog post, we will answer these questions and more. You’ll learn about the impacts of Google’s mobile-first indexing, what it means for your website, and how
How to Conduct a Healthcare SEO Audit: Useful Steps for Doctors
Google is the #1 driver of patient acquisition for many healthcare practices, so you can’t afford to not rank well. Search engine optimization audits are an important step for anyone looking to improve their SEO rankings. This is especially true in healthcare because Google holds
3 Must-Haves for a HIPAA-Compliant Website
Hello everybody, and welcome to the Medical Marketing Podcast from Messenger – the show where we give you actionable tips and insights to help improve your practice marketing, grow revenue, and take patient experience to the next level. I’m your host, Crawford Ifland, and today
What is Conversion Rate Optimization?
Do you want to attract more patients to your practice? If so, conversion rate optimization is a must. In this article, we’ll explore what conversion rate optimization is and teach you how to use it to make your marketing easier and grow your practice. What
EAT, Google, and Healthcare: How to Rank Well on Google as a Doctor
99% of doctors have a website. But 99% of doctors’ websites leave money on the table every day for one reason: they don’t rank well on Google. If you’re like the 99% of doctors who want to grow their practices, ranking higher on Google is
The Top 3 Mistakes Doctors Make with SEO
Search Engine Optimization (SEO) is one of the most important aspects of digital marketing today. Doctors who are looking to grow their practice should be focusing on SEO, as it can lead to increased traffic and higher conversion rates for their websites. But doctors are