We exist to help elective surgeons increase patient volume, grow revenue, and build the practice of their dreams.
8 Common Mistakes Medical Directors Make with their Practice Websites
Like it or not, your website is the first interaction that many of your patients will have with your ophthalmic practice. There’s no denying it – research suggests that 61% of patients go online to do their research before coming in for a visit. However,
How to Build a Website for Practice Growth
If you’re planning to build a new website (or redesign an existing one) for your oph- thalmology practice, you need to begin by understanding a somewhat inconvenient truth: most websites don’t work. That’s the assertion of Hubspot (the inbound marketing software giant) in their article
8 Tips to Improve Your Ophthalmic Practice Marketing
To improveshowcase your services and capabilities, but also illustrate your commitment to providing the highest quality of care to your patients. Developing a comprehensive marketing plan like this may seem like an intimidating undertaking for some ophthalmologists or practice administrators, especially those who lack experience,
Unraveling the Mysteries of SEO
If you have a website, you have undoubtedly been introduced to three magic letters: SEO, short for search engine optimization. Understanding and harnessing the power of SEO is like the modern-day Holy Grail of the web: It is elusive, and few people are on the
4 Ways Practice Administrators Can Simplify the Website Design Process
When you’re a practice administrator or a dedicated marketing manager, you may feel as though you’re standing between your ophthalmologist or medical director and the design agency tasked with re-designing your ophthalmic practice website. It’s easy to feel like you’re being pulled in two different
Healthcare Marketing Done Right: A Microphone, Not a Megaphone
This is the third of a five-part series, originally published on MillennialEYE. Ah, marketing: one of the most misunderstood words in the English language. When uttered, it may evoke mental images of used car salesmen, flashy neon lights on the Vegas Strip, or even commercials featuring talkative camels.
The Power of Designing a Patient-Centered Practice
This is the second of a five-part series, originally published on MillennialEYE. What is Design? When we think of the word design, many people think of architecture, graphic design, or the consumer products we use every day. But whether we realize it or not, design is
It’s Time to Rethink Your Healthcare Brand Strategy
This is the first of a five-part series, originally published on MillennialEYE. Everywhere we go, we’re inundated by brands. With the rise of brands on social media, the prevalence of advertising, and the use of ads to monetize everything we see online, traditional marketing is nearly
5 Reasons Your Opthalmology Practice Needs a Really Great Website
Now more than ever, patients utilize the Internet to find their next practice, research their potential choices by reading reviews and a whole host of other activities. It’s estimated that more than 89% of patients will begin their search for a surgeon online. At the
The Designer Matters: A Guide to Choosing the Best Web Design Agency for Your Practice
When it comes to designing your ophthalmic practice website, you have a ton of options. Some people choose to design their website themselves, but for many, the complexity of designing the site and learning the technology required to make the website actually work is too