Blog

News, Updates, and Education on how to make the most out of your practice's online presence
What is SEO?
Podcast

Episode 7: What is SEO, Anyway?

SEO: one of the most confusing topics in digital marketing today. Rumors and misconceptions abound – is SEO really important?...
Should Doctors Blog?
Podcast

Episode 6: Blogging: Valuable Strategy, or Waste of Time?

Blogging has been around since the 90s, and billions of people read blogs every month. Blogging is a great way...
Why Your Website Needs to be FAST
Podcast

Episode 5: Why Your Website Needs to be FAST

Having a pretty practice website isn’t enough. These days, if your website isn’t blazingly fast, you’ll lose potential patients...and Google...
Practice Website Mistakes to Avoid
Podcast

Episode 4: Five Critical Practice Website Mistakes to Avoid

Most physicians in private practice claim to know how important their website is. But too many doctors make the same...
Patient Experience and Your Website
Podcast

Episode 3: Patient Experience and Your Website: Are Patients Satisfied?

Physicians love to talk about the patient experience. It’s become a trending topic of conversation in recent years—and rightly so....
Essential Elements of a Practice Website
Podcast

Episode 2: The Essential Elements of a Practice Website

Every doctor has a website. But not all websites are created equal. In this week’s episode, we take a look...
Podcast

Episode 1: Introducing the Medical Marketing Podcast

In this episode of the Medical Marketing Podcast, we talk about the vision for this podcast: who's it for? What...
SEO Website Design

Unearthing the Mystery of Search Engine Optimization

If you have a website, you’ve undoubtedly heard those 3 magic letters a million times: SEO. Search Engine Optimization. Understanding…

Marketing

Top 7 Marketing Tips for Your Ophthalmic Practice

Most ophthalmologists and practice managers view marketing solely as advertising to attract new patients to your practice. A better definition…

Marketing Patient Experience

Ethical Marketing and Advertising in Ophthalmology

Competition is on the rise in healthcare. Especially as reimbursements decrease for many ophthalmic procedures, more ophthalmologists are turning to…

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