Weโve all heard the phrase โthe doctor will see you now.โ But in our Internet-driven world of endless information and increased patient choice, a more apt phrase might be โthe patient will see you now.โ
More now than ever, the ability of a medical practice to thrive is dependent on how visible they are and how they are perceived by their patients. Quality of care still matters โ and it always will โ but more and more, the experience patients have at a medical practice is dictating how well that practice will do in the future. If you want your practice to thrive in this sea of information, you must stand out and tell a story that is unique and appealing to potential patients. The Patient Will See You Now is here to help. In these pages, you will learn:
- How to craft excellent patient experiences from start to finish
- Why your practice website is the most important tool you have
- How to leverage the power of SEO to attract more patients
- How to use patient reviews to your advantage
- And much more

Crawford Ifland is the Founder and Creative Director of Messenger Medical Marketing. Messenger is a digital marketing agency specializing in custom medical website design, healthcare SEO, practice promotional videos, and more. Messenger helps the nation’s leading physicians and medical device companies grow their businesses through websites, promotional videos, and smart marketing strategies.
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