We help physicians increase patient volume, grow revenue, and build the practice of their dreams.
Are your website’s images hurting you?
We’ve all heard it said that an image is worth a thousand words. It’s an old phrase, but it’s never been more relevant than with today’s websites and search engine optimization techniques. As an ophthalmology practice, you need to make sure that prospective patients visiting
How to Reach an Aging Cataract Population
For any marketing manager to be able to effectively promote their practice’s services, they must first start with the target demographic they are trying to sell to: where do they spend their time? What sorts of advertisements do they respond to? What techniques and strategies
Smart Investments in Patient Experience
If you’ve been in the ophthalmic world for long, there’s one buzz word that you hear all the time: patient experience. From ophthalmic conferences to internal practice management meetings, patient experience and patient satisfaction is the name of the game. While surgical outcomes are obviously important,
8 Tips to Improve Your Ophthalmic Practice Marketing
To improveshowcase your services and capabilities, but also illustrate your commitment to providing the highest quality of care to your patients. Developing a comprehensive marketing plan like this may seem like an intimidating undertaking for some ophthalmologists or practice administrators, especially those who lack experience,
Healthcare Marketing Done Right: A Microphone, Not a Megaphone
This is the third of a five-part series, originally published on MillennialEYE. Ah, marketing: one of the most misunderstood words in the English language. When uttered, it may evoke mental images of used car salesmen, flashy neon lights on the Vegas Strip, or even commercials featuring talkative camels.
The Power of Designing a Patient-Centered Practice
This is the second of a five-part series, originally published on MillennialEYE. What is Design? When we think of the word design, many people think of architecture, graphic design, or the consumer products we use every day. But whether we realize it or not, design is
It’s Time to Rethink Your Healthcare Brand Strategy
This is the first of a five-part series, originally published on MillennialEYE. Everywhere we go, we’re inundated by brands. With the rise of brands on social media, the prevalence of advertising, and the use of ads to monetize everything we see online, traditional marketing is nearly
5 Reasons Your Opthalmology Practice Needs a Really Great Website
Now more than ever, patients utilize the Internet to ﬁnd their next practice, research their potential choices by reading reviews and a whole host of other activities. It’s estimated that more than 89% of patients will begin their search for a surgeon online. At the
How NOT to do Ophthalmic Practice Marketing
I got an email today advertising “LASIK SPECIAL – ACT NOW!” My spam filters usually catch these overt advertisements before they get through to my inbox, and the ones that do get deleted immediately. I’m highly myopic, so I could probably benefit from LASIK…but I
How Patients See Your Website [Infographic]
While potential patients users may enter your website from a variety of different sources, there’s one thing that’s certain – you need them to stay. After all, what good is your website if users only stay for a few seconds and then leave? In order