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Patient Experience

Use Psychology to Get More Satisfied Patients

Your practice is built around your patients. If you want your practice to grow in stature and reputation, you have every reason to want not only more patients, but more satisfied patients as well. Fortunately, there are many ways to obtain more patients. Many of

What Makes a Practice Website Effective?

You’d be hard-pressed to find an ophthalmologist in 2018 who doesn’t have a website. However, upon further inspection, you might suspect that many in the medical community don’t care about their website or online reputation: their website isn’t responsive, pages are out of date, it’s

Ophthalmology Digital Marketing Trends Forecast for 2018

If you want to attract more patients to your ophthalmic practice, you have to know which methods of marketing will give you the best return on investment. This isn’t just about doing what’s cool or trendy in marketing right now – it’s about choosing the

Are your website’s images hurting you?

We’ve all heard it said that an image is worth a thousand words. It’s an old phrase, but it’s never been more relevant than with today’s websites and search engine optimization techniques. As an ophthalmology practice, you need to make sure that prospective patients visiting

How to Reach an Aging Cataract Population

For any marketing manager to be able to effectively promote their practice’s services, they must first start with the target demographic they are trying to sell to: where do they spend their time? What sorts of advertisements do they respond to? What techniques and strategies

Smart Investments in Patient Experience

If you’ve been in the ophthalmic world for long, there’s one buzz word that you hear all the time: patient experience. From ophthalmic conferences to internal practice management meetings, patient experience and patient satisfaction is the name of the game. While surgical outcomes are obviously important,

8 Tips to Improve Your Ophthalmic Practice Marketing

To improveshowcase your services and capabilities, but also illustrate your commitment to providing the highest quality of care to your patients. Developing a comprehensive marketing plan like this may seem like an intimidating undertaking for some ophthalmologists or practice administrators, especially those who lack experience,

Healthcare Marketing Done Right: A Microphone, Not a Megaphone

This is the third of a five-part series, originally published on MillennialEYE. Ah, marketing: one of the most misunderstood words in the English language. When uttered, it may evoke mental images of used car salesmen, flashy neon lights on the Vegas Strip, or even commercials featuring talkative camels.

The Power of Designing a Patient-Centered Practice

This is the second of a five-part series, originally published on MillennialEYE. What is Design? When we think of the word design, many people think of architecture, graphic design, or the consumer products we use every day. But whether we realize it or not, design is

It’s Time to Rethink Your Healthcare Brand Strategy

This is the first of a five-part series, originally published on MillennialEYE. Everywhere we go, we’re inundated by brands. With the rise of brands on social media, the prevalence of advertising, and the use of ads to monetize everything we see online, traditional marketing is nearly