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Medical Practice Marketing

15 Surprising Statistics about the Internet in 2017

The Internet is a fascinating place: fast-paced, always changing, and always throwing more than one surprise our way. Here are some of the most interesting (and surprising) stats about the Internet and how people are using it in 2017: 1. 17% of all websites use

How to Write a Blog Post: One Simple Formula

Unless you’re brand new to content creation, you’ve probably heard the phrase, “Content is King.” One of the best types of content to publish is a blog post. Without an active and healthy blog, your SEO will tank, you’ll have very little to say on

Marketing: Not the Four-Letter Word You Think It Is

When many people think of marketing, they conjure up images of salespeople, false advertising, cold calls, and annoying popups on websites. But marketing, in its most pure form, is none of these things. Marketing is a powerful force to be reckoned with…when it is done

The Patient is *Not* Always Right

Leveraging the Power of Physician Review Sites The age of the Internet has brought about online reviews for just about everything – products bought on Amazon, restaurants, bars, professional services, and of course, medical practices. By the democratization of the review process, patients no longer

How Ophthalmologists Can Reach Millennials

Who are millennials, and why do they matter anyway? It seems that seldom can we go a day without news of how the millennial generation is interacting with their world in a new way. From advertising to social media to the “new normal” of online

10 things your practice’s website must have

More and more physicians are beginning to understand the power of the Internet to connect and engage with current and potential patients, but too often, websites are still out of date or difficult to navigate, frustrating the user and forcing them to abandon their search.